Welcome to the world of performance marketing! In this comprehensive blog, we delve into the intricacies of Performance Marketing Course, demystifying the strategies, tools, and methodologies that drive conversions and generate leads. Whether you’re a budding marketer or an industry veteran, this guide will equip you with the knowledge and insights needed to thrive in the dynamic digital landscape.

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What is Performance Marketing?

Performance marketing strategy is a digital marketing strategy and type of digital advertisement in which you only pay for some particular action such as sales, lead generation and app download

What is performance marketing in Digital marketing course?

In this course At Delhi Digital Guru we cover following topics –

SEO – Search engine optimization course

Social media marketing course

• Affiliate marketing

• Content creation

• Google ads

• Bing ads

• Facebook ads

• Tiktok ads

• Email ads

• Whatsapp marketing

• Cold emailing

What is the difference between digital marketing and performance marketing?

The goal of digital marketing is to create brand awareness where as the goal of performance marketing is to generate leads and conversion.

What are the Examples Of Performance Marketing?

Pay per click: when someone click on your ad then only you have to pay. For example: your ad is running and someone clicked on it and visit your website then only you have to pay for it.

Affiliate marketing: In this type of marketing, you pay commission to someone for every single recommendation. For example: if any fashion blogger id recommending about styling your brand’s outfit and someone buy it through their link then you will have to pay commission

Email marketing: It is that type of marketing in which only targeted section is chosen for the mail and measure clicks on that link and make purchase.
Search Engine Optimization: website content is optimized through SEO to rank higher on the search engine. It can help you to increase organic traffic and conversions

Social media marketing: social media marketing means to engage audience through social media and getting leads through it. Social media marketing can be paid or organic. We can create content and share it which can increase like and comments and on the other hand we can prepare budget to boost post or run ad campaign for more audience.

Content Marketing: It means creating blog, posts, articles, and videos to engage audience and generate leads through content

Procedure of performance marketing:

First of all, objectives should be determined that what you want to achieve (e.g. sales, leads, etc.) and set key performance indicators (it’s a measurement which is used to track and check company’s overall performance and work on the weak points after identifying it. )

• Proper audience is grouped on the basis of interest, behavior, demographics etc. and then target them

• Check which online platform works best for you in the marketing and choose platforms according to your targeted audience

• Create engaging ads and videos which can influence target audience and make your budget to pay for clicks and conversions

• Use tracking tool to measure performance and take actions for the successful campaign

• Find trends from campaign performance and do improvements for better results and this can help you to achieve proper audience from it.

Top Performance Marketing Courses For Beginners

1. Illinois Tech Certified Entri Elevate Digital marketing Certification-

– skills provided:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Web Analytics
  • E-commerce Marketing
  • Brand Management

-11 Modules

-Free demo available

-provides 35+ digital marketing tools

2. Google Ads Digital Marketing Certifications.-
-Skills provided

• Content marketing

• Search engine optimization

• Search engine marketing

• Affiliate marketing

• Email marketing

• Social media marketing

• E-commerce

– Tools taught

Certificate is issued by American Association of Advertising Agencies and American Advertising Federation

 Complete online certificate courses

3. Facebook Blueprint Certification:

skills provided

  • Campaign guidance
  • Establish presence
  • Paid online events
  • Set up digital gift cards
  • Set marketing goals
  • Engage audience
  • Tips for social media

Certificates

For Beginners

– 100-101 META CERTIFIED DIGITAL MARKETING ASSOCIATE
– 600-101 META CERTIFIED COMMUNITY MANAGER

For intermediate

-400-101 META CERTIFIED MEDIA PLANNING PROFESSIONAL
– 410-101 META CERTIFIED MEDIA BUYING PROFESSIONAL
– 300-101 META CERTIFIED CREATIVE STRATEGY PROFESSIONAL

For advanced and technical

– 200-101 META CERTIFIED MARKETING SCIENCE PROFESSIONAL
– Complete online certificate courses

4. HubSpot Inbound Marketing Certification-

FREE CERTIFICATION COURSE

SKILLS PROVIDED

  • Content marketing
  • Lead generation
  • Automation
  • Inbound marketing
  • Reporting and performance

COURSE DETAILS:

  • 7 Lessons
  • 24 videos
  • 7 quizzes
  • 4:54 hours

Globally recognized certificate across 5 languages

5. Entri App- Best Online Performance Marketing Course

Skills provided

• Brand Management
• Content marketing
• Search engine optimization
• Search engine marketing

“Free Demo Available”

 Tools taught

  • Google ads
  • META
  • Google analytics
  • Word press
  • Mail chimp
  • Search ads
  • Inshot
  • META Pixel
  • Google trends
  • You tube
  • Linkedin
  • Chat gpt
  • Canva

12 modules

Illinois tech certified and national skill development corporation certified

The Role of performance Marketing

Performance Based Payment: In the performance marketing marketer is only paid in result of lead, sales or conversion or any action.

Time saving process: It can quickly adapt market changes and trends and can understand customer requirements.

Customer grouping: Through performance marketing we can identify and choose specific group of customers to target them.

What is salary of performance marketing?

Estimated average salary of fresher ranges between INR 240,000 – 300,000 per year

After experience and skills the salary can increase up to INR 36,00,000 per year

Top 6 Performance Marketing Courses for Aspiring beginners

Are you ready to supercharge your digital marketing skills? Whether you’re a budding entrepreneur, a marketing professional, or someone looking to switch careers, mastering performance marketing can open up exciting opportunities. In this article, we’ll explore the top 10 performance marketing courses that can equip you with the knowledge and skills needed to thrive in the dynamic world of online advertising.

IIM SKILLS Performance Marketing Course:

Illinois Tech Certified Entri Elevate Digital Marketing Certification:

HubSpot Academy’s Inbound Marketing Certification:

    • Duration: Self-paced.
    • Fees: Free.
    • Syllabus Highlights:
      • Inbound methodology
      • Content marketing
      • Email marketing strategy
      • Social media promotion

Digital Vidya’s Certified Digital Marketing Master (CDMM):

Young Urban Project Performance Marketing Course:

  1. GrowthAcad Performance Marketing Course:

The Human Touch in Performance Marketing

Remember, behind every click and conversion, there’s a human being. Craft compelling narratives, empathize with pain points, and build trust. Your content should resonate, whether it’s a blog post or a snappy Instagram ad.

Conclusion:

Performance marketing is very helpful to generate profit and boost your business so, learning about performance marketing can be a good decision. Choose best performance marketing course because the world is digital now and be ready to adapt these changes.

FAQ

  • What are the prerequisites for this course?

A basic understanding of digital marketing principles is recommended.

  • What format is the course offered in?

We offer both online and in-person classes for your convenience.

  • How long does the course take to complete?

The course duration will depend on the specific program you choose. Contact us for details.

  • Does the course offer career placement assistance?

Yes, we provide career guidance, resume workshops, and connect you with potential employers in the performance marketing industry. (Placements are not guaranteed, but we actively support our students).