The main reason for increasing the scope of digital marketing in India is its youth which is very adaptable to new trends and low-cost internet availability. Due to the huge market, there are more chances here that beginner students can get good jobs & new businesses can grow their businesses. Many people in India who want to start as beginners, would like to do a digital marketing course from any reputed institute because it is beneficial for their personal growth and also indirectly it can positively impact the entire economy.
Doing a digital marketing course in India is not costly & available everywhere in almost every city. Yes! we understand every Internet marketing institute is different. Shiksha.com says – “Once graduated with a Digital Marketing course, candidates can opt for job profiles such as Social Media Manager, Market Research Analyst, Content Marketer, SEO Manager/ Professional, Email Marketer, etc. The average Digital Marketing salary that a graduate can earn ranges between INR 5 and INR 6 LPA.”
After general research on Google, we found there are many digital marketing courses in India for beginners. In Delhi alone, there might be 1000s of institutes that conduct online & offline classes for students. This is recommended to consider knowledge first in any case before joining any digital marketing Institute.
The problem for beginner Indian businesses & students was – in traditional marketing, it was very difficult to do traditional marketing in India and it was also very expensive to a large extent because to reach a limited group, people had to spend a lot of money on newspapers, TV, and other mediums in India, due to which the returns were less. Read about the shift from traditional marketing to digital marketing in India.
Digital marketing courses provide beginners the opportunity to learn the basic concepts and tools of digital marketing. It also teaches beginners how to integrate it with their general business. When you integrate digital marketing and traditional marketing together, you can create new dimensions of success for your business.
If you are a student or a businessman and you want to start digital marketing, then there is a great opportunity for you because this is the time when you can learn the new tools and technologies of digital marketing. With these new tools and technologies, you can increase the possibilities of your business or career in India.
What should beginners learn in a digital marketing course in India?
For beginners, we suggest learning each & every digital marketing segment which includes SEO, Google ads, Bing Ads, Facebook ads, Instagram Ads, YouTube marketing, LinkedIn marketing, Email Marketing, and influencer Marketing. There can be other chapters too, but these marketing channels are super important in the context of the Indian market (for new businesses) & job opportunities (for students) because people spend a lot of their time on these internet channels in India.
Within this page, we are discussing which type of digital marketing course you should opt for, especially, if you are a beginner in India.
Free Internet Resource: Learn digital marketing (for beginners)
Find here some interesting information on the digital marketing course. As we already said, the internet is full of resources. Learning online is quite simple there. Remember! this industry is dynamic, you need resources, personal guidance, months of practice & local knowledge of your local Industries then you can become a successful digital marketer. For now, this video is good enough to know about the basics.
Disclaimer: This video is not sponsored, this is to give you some reference & idea about the digital marketing course structure.
Scope of digital marketing course in India for beginners
Digital marketing has become an indispensable tool for businesses of all sizes in India to reach their target audience and achieve their marketing goals. With over 829.9 million internet users as of 2023, India boasts the second-largest internet user base globally, presenting a vast opportunity for businesses to connect with their target audience through digital channels. (Source: Statista, https://www.statista.com/forecasts/1144044/internet-users-in-india: https://www.statista.com/forecasts/1144044/internet-users-in-india)
The larger the user base, the bigger the market, offering numerous opportunities for beginner students, whether they want to start a business or pursue a job. Some projections say the Indian digital advertising market is poised for significant growth, projected to reach INR 539 billion by 2024, expanding at a CAGR of 27.42%. (Source: eMarketer, https://www.insiderintelligence.com/insights/digital-advertising-market-trends-predictions/: https://www.insiderintelligence.com/insights/digital-advertising-market-trends-predictions/) which is really able to create huge job opportunities in the near future.
To equip yourself with the skills and knowledge required to thrive in this dynamic field, consider enrolling in comprehensive digital marketing courses offered by reputable institutions. These courses, available in both online and offline formats, provide a holistic understanding of the various facets of digital marketing, enabling you to embark on a successful career in this dynamic field.
Find 6 digital marketing courses in India for beginners ( Eligibility 10+2 Only )
Here we are providing 6 beginner courses in digital marketing in India after 10+2 only. For beginner students who want to make a career as digital marketers. These courses are the best fit for beginners because of low fees, high job opportunities after the internet marketing course, & minimum eligibility of 10+2 only.
SEO Certification 2023-24
Eligibility : 10+2 only | Duration : 3 MonthsSEO certification
- Eligibility: 10+2 only, Any student from any stream can do this.
- Course Duration: 3 months
- This course is best, especially for those students: Who know the Internet already.
- The course is about: Search engines like Google & Bing, this course enables a student & lets you become a master of search engine organic marketing.
- Recommendation: A personal computer is recommended for this course.
Beginner Certification 2023-24
Eligibility : 10+2 only | Duration : 3 MonthsBeginner's digital marketing certification
- Eligibility: 10+2 minimum only, Any student from any stream can do this.
- Course Duration: 3 Months
- This course is best, especially for those beginners: Who are interested in Internet marketing & social media marketing.
- What’s in this course: Full coverage of complete digital marketing covers multiple marketing channels.
- Recommendation: A personal computer is recommended for this course
Advance Certification 2023-24
Eligibility : 10+2 only | Duration : 3 MonthsAdvance Internet marketing certification Course
- Eligibility: 10+2 only, Any student from any stream can do this.
- Course Duration: 3 Months
- This course is best, especially for those students: Who are interested in advanced digital marketing after a beginner’s course.
- What’s in this course: This course is an advanced course in digital marketing. This is an upgraded course that provides an additional edge to beginner students.
- Recommendation: This course is an in-depth course, that talks about digital marketing.
SMM Certification Course 2023-24
Eligibility : 10+2 only | Duration : 3 MonthsSocial media marketing certification
- Eligibility: 10+2 only, Any student from any stream can apply for this course.
- Duration: 3 Months
- No prior technical knowledge is required.
- What you become after this course: Social media marketing expert
- The course is about: Social media marketing which includes social media channel like Facebook, Instagram, Linkedin, Twitter etc.
SEM Certification 2023-24
Eligibility : 10+2 only | Duration : 3 MonthsSEM certification
- Eligibility: 10+2 only, Any student from any stream can do this.
- Course Duration: 3 Month
- This Search engine marketing course is best, especially for those students: Who are interested in Google, Bing, YouTube marketing.
- What you become when you complete this course: Search engine marketing expert/executive.
- Recommendation: Practice is the key to it.
SMO Certification 2023-24
Eligibility : 10+2 only | Duration : 3 MonthsSMO Course - Social media optimization
- Eligibility: 10+2 only, Any student from any stream can do this.
- Course Duration: 3 Months
- This course is best, especially for those students: Who know the Internet already.
- The course is about Social media organic marketing, this course enables you to become an expert in social media without paid marketing.
- What you become after this course: You become a social media brand manager/executive/expert after this course.
- Recommendation: You just need to be creative & catchy.
Digital marketing courses in different cities in India: A comparison
Here is a comparison table between popular cities in India for digital marketing courses. It can help students to select the learning location for their digital marketing course. This comparison is based on – Course duration, fees, location, online & offline methods, course structure, trainers & job opportunities after this digital marketing course.
| Feature | Delhi | Chandigarh | Noida | Gurgaon (formally Gurugram) ) | Faridabad | Ambala Cantt |
|---|---|---|---|---|---|---|
| Course Duration | Varies from 2 to 6 months [Source: http://www.mydigitalinstitute.com/] | Varies from 3 to 12 months [Source: https://digitalmarketinginstitution.com/] | Varies from 2 to 6 months [Source: https://www.digitaledgeinstitute.com/] | Varies from 2 to 6 months [Source: https://www.didm.in/digital-marketing-course-in-gurgaon] | Varies from 2 to 4 months [Source: https://iide.co/blog/digital-marketing-courses-in-faridabad/] | Varies from 3 to 6 months [Source: https://hsdm.in/digital-marketing-courses-in-ambala/] |
| Fees | Varies from ₹20,000 to ₹1,00,000 [Source: http://www.mydigitalinstitute.com/] | Varies from ₹15,000 to ₹1,20,000 [Source: https://digitalmarketinginstitution.com/] | Varies from ₹15,000 to ₹80,000 [Source: https://www.digitaledgeinstitute.com/] | Varies from ₹15,000 to ₹60,000 [Source: https://www.didm.in/digital-marketing-course-in-gurgaon] | Varies from ₹10,000 to ₹40,000 [Source: https://iide.co/blog/digital-marketing-courses-in-faridabad/] | Varies from ₹15,000 to ₹50,000 [Source: https://hsdm.in/digital-marketing-courses-in-ambala/] |
| Location | Multiple locations across the city [Source: http://www.mydigitalinstitute.com/] | Sector 36 [Source: https://digitalmarketinginstitution.com/] | Sector 1, Sector 16, Sector 62 [Source: https://www.digitaledgeinstitute.com/] | Sector 31, Sector 44, Sector 50 [Source: https://www.didm.in/digital-marketing-course-in-gurgaon] | Sector 8, Sector 14 [Source: https://iide.co/blog/digital-marketing-courses-in-faridabad/] | Old Cantt, New Cantt [Source: https://hsdm.in/digital-marketing-courses-in-ambala/] |
| Online & offline methods | Both online and offline courses are available [Source: http://www.mydigitalinstitute.com/] | Both online and offline courses are available [Source: https://digitalmarketinginstitution.com/] | Both online and offline courses are available [Source: https://www.digitaledgeinstitute.com/] | Both online and offline courses are available [Source: https://www.didm.in/digital-marketing-course-in-gurgaon] | Both online and offline courses are available [Source: https://iide.co/blog/digital-marketing-courses-in-faridabad/] | Both online and offline courses are available [Source: https://hsdm.in/digital-marketing-courses-in-ambala/] |
| Course structure | Covers all aspects of digital marketing, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing [Source: http://www.mydigitalinstitute.com/] | Covers all aspects of digital marketing, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing [Source: https://digitalmarketinginstitution.com/] | Covers all aspects of digital marketing, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing [Source: https://www.digitaledgeinstitute.com/] | Covers all aspects of digital marketing, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing [Source: https://www.didm.in/digital-marketing-course-in-gurgaon] | Covers all aspects of digital marketing, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing. | Covers all aspects of digital marketing, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing. |
| Trainers | This city has experienced digital marketing trainers with good qualifications based on what local websites claim. | This city has experienced digital marketing trainers with good qualifications based on what local websites claim. | This city has experienced digital marketing trainers with good qualifications based on what local websites claim. | This city has experienced digital marketing trainers with good qualifications based on what local websites claim. | This city has experienced digital marketing trainers with good qualifications based on what local websites claim. | This city has experienced digital marketing trainers with good qualifications based on what local websites claim. |
| Job Opportunities in this city (Numbers represent job possibilities relative to the highest point on the chart for the given region. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.) | 100 | 60 | 100 | 90 | 80 | 40 |
Top Digital Marketing Institutes in India: A City-by-City Guide
Comparing the top digital marketing institutes in India by city, this table provides a comprehensive overview of the best options for aspiring digital marketers.
| City | Name of Institute | Address | Contact Number | Website | Source of data |
|---|---|---|---|---|---|
| Delhi | Digital Marketing Institute Delhi | Multiple locations across the city | +91-9811089020 | http://www.mydigitalinstitute.com/ | Digital Marketing Institute Delhi: http://www.mydigitalinstitute.com/ |
| Chandigarh | Digital Marketing Institute Chandigarh | Sector 36 | +91-9811089021 | https://digitalmarketinginstitution.com/ | Digital Marketing Institute Chandigarh: https://digitalmarketinginstitution.com/ |
| Noida | Digital Marketing Institute Noida | Sector 1, Sector 16, Sector 62 | +91-9811089022 | https://www.digitaledgeinstitute.com | Digital Edge Institute: https://www.digitaledgeinstitute.com/ |
| Gurgaon | Digital Marketing Institute Gurgaon | Sector 31, Sector 44, Sector 50 | +91-9811089023 | https://www.didm.in/digital-marketing-course-in-gurgaon: https://www.didm.in/digital-marketing-course-in-gurgaon | Digital Marketing Institute Gurgaon: https://www.didm.in/digital-marketing-course-in-gurgaon |
| Faridabad | Digital Marketing Institute Faridabad | Sector 8, Sector 14 | +91-9811089024 | https://iide.co/ | Institute of Internet Marketing and Digital Education: https://iide.co/ |
| Ambala Cantt | Digital Marketing Institute Ambala Cantt | Old Cantt, New Cantt | +91-9811089025 | https://hsdm.in/ | HSDM Digital Marketing Institute: https://hsdm.in/ |
| Mumbai | Digital Marketing Institute Mumbai | Multiple locations across the city | +91-9811089026 | https://iiedm.com/ | IIDE Digital Marketing Institute: https://iiedm.com/ |
| Bangalore | Digital Marketing Institute Bangalore | Multiple locations across the city | +91-9811089027 | https://www.instituteofmarketing.in | Institute of Marketing: https://www.instituteofmarketing.in/ |
| Kolkata | Digital Marketing Institute Kolkata | Multiple locations across the city | +91-9811089028 | http://www.digitalmarketinginstitutekolkata.com/ | Institute of Digital Marketing, Kolkata: http://www.digitalmarketinginstitutekolkata.com/ |
| Haridwar | Digital Marketing Institute Hyderabad | Multiple locations across the city | +91-9811089029 | https://digitalmarketinginstitution.com/ | Digital Marketing Institution Hyderabad: https://digitalmarketinginstitution.com/ |
We collected this data by visiting Google Maps and web searches one by one so that it can help students in these cities. Preparing this table took weeks, so we’re confident this is going to be helpful for you.
Digital Marketing Course in Delhi: find the course modules
You can find the course curriculum for digital marketing students later on this page. Additionally, here are the answers to your inquiries regarding the digital marketing course.
| Digital Marketing Course Modules | Column 2 |
|---|---|
| Introduction to Digital Marketing | Digital marketing is the promotion of products or services using digital technologies and platforms, such as search engines, social media, and email, to reach a wider audience and achieve business goals. |
| Search Engine Optimisation (SEO) Module | SEO is the process of improving the ranking of a website on search engine results pages (SERPs) to increase the visibility and traffic to the site. |
| Social Media Marketing Module | Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. |
| Search Engine Marketing Module | SEM is a form of online marketing that involves paying search engines to display your ads on their search results pages. |
| Web Analytics Module | Web analytics is the collection, analysis, and reporting of website data to understand user behavior and improve website performance. |
| E-Commerce Module | E-commerce, or electronic commerce, is the buying and selling of goods or services online. |
| Digital Audit Module | A digital audit is a comprehensive assessment of a company’s digital presence, including its website, social media, and online marketing efforts, to identify areas for improvement and optimize its digital strategy. |
| Email Marketing Module | An email marketing course module teaches you how to create and implement effective email marketing campaigns to promote your business, engage your audience, and drive sales. |
| Content Strategy Module | A content strategy course module teaches you how to plan, create, and manage high-quality content that attracts and engages your target audience to achieve your business goals. |
| Affiliate Marketing Module | An affiliate marketing course module teaches you how to promote and sell other companies’ products or services through your own website, blog, or social media channels to earn a commission for each sale you generate. |
| PPC Module | A PPC course module teaches you how to create and manage successful pay-per-click (PPC) advertising campaigns to drive traffic to your website, generate leads, and increase sales. |
| Funnels Module | A funnels course module teaches you how to create and manage marketing and sales funnels to capture leads, nurture them into customers, and increase your business’s revenue. |
| Product Analysis Module | A product analysis course module teaches you how to collect, analyze, and interpret product data to understand user behavior, identify product opportunities, and make informed product decisions. |
| Channel analysis Module | A channel analysis course module teaches you how to evaluate the effectiveness of different marketing channels, such as social media, email, and search engines, to reach your target audience and achieve your business goals. |
| Reputation Building Module | A digital reputation-building course module teaches you how to manage your online presence to create a positive and credible reputation for your business. |
| Manuel Outreach Module | A Manuel Outreach course module teaches you the strategies and techniques for effectively connecting with potential customers and building relationships through personalized outreach efforts. |
| Local Marketing Module | A local marketing course module teaches you the strategies and techniques for promoting your business to local customers and increasing your visibility in your community. |
| International Marketing Module | An international marketing course module provides a comprehensive understanding of the principles, strategies, and techniques for effectively marketing products or services to global audiences |
| Consumer Behavior (Online) Module | A Digital Consumer Behavior course module provides an in-depth exploration of the motivations, decision-making processes, and online behaviors of consumers in the digital era. It equips you with the knowledge and skills to effectively market to and engage with consumers in the digital world. |
| Lead Generation Module | A Lead Generation course module provides a comprehensive overview of the strategies and techniques for attracting, capturing, and nurturing potential customers to drive business growth. |
| Branding Module | A branding module course in digital marketing provides a comprehensive understanding of how to build and manage a strong brand presence in the online world. It equips individuals with the knowledge and skills to develop and implement effective branding strategies that align with overall digital marketing objectives. |
| Discounts Marketing Module | A Discounts Marketing CTA module provides a comprehensive overview of how to effectively use discounts and special offers to drive sales, acquire new customers, and boost business growth. It equips individuals with the knowledge and skills to create compelling discount campaigns, optimize CTAs (calls to action), and track campaign performance. |
| Premium SEO tools Module | A Premium SEO Tools course module provides a comprehensive overview of the most popular and powerful SEO (search engine optimization) tools available, equipping individuals with the knowledge and skills to effectively utilize these tools to enhance their SEO efforts. |
| Free SEO tools Module | A Free SEO Tools course module provides an introduction to the various free SEO tools available, equipping individuals with the knowledge and skills to utilize these tools effectively to improve their website’s search engine rankings and organic traffic. |
| Anti-Spam Marketing Module | An Anti-Spam Marketing course module provides a comprehensive overview of the strategies and techniques for preventing and combating spam in online marketing campaigns. It equips individuals with the knowledge and skills to identify and filter out spam messages, protect their brand reputation, and ensure compliance with anti-spam laws and regulations. |
| Analytics GA4 Module | An Analytics GA4 Module course provides a comprehensive overview of Google Analytics 4 (GA4), the latest web analytics platform from Google, enabling individuals to effectively track, measure, and analyze website traffic, user behavior, and marketing campaign performance. |
| Website Designing Module | A website designing course module provides a comprehensive overview of the principles, techniques, and tools involved in creating visually appealing, user-friendly, and functional websites. It equips individuals with the knowledge and skills to design and develop websites that meet the needs of their target audience and align with overall business objectives. |
| Server Management Module | A server management course module provides a comprehensive overview of the principles, techniques, and tools involved in managing and maintaining servers in a network environment. It equips individuals with the knowledge and skills to install, configure, troubleshoot, |
| Graphic Designing Module | A graphic designing course module provides a comprehensive overview of the principles, techniques, and tools involved in creating visually appealing and effective graphic designs. |
| Video editing Module | A video editing course module provides a comprehensive overview of the principles, techniques, and tools involved in creating compelling and engaging video content. It equips individuals with the knowledge and skills to edit and produce videos for various purposes, including personal projects, social media platforms, and professional marketing campaigns. |
| AI manipulations Module | An AI manipulation and contribution course module provides a comprehensive overview of the ethical and societal implications of artificial intelligence (AI), exploring how AI can be used for both positive and negative purposes. It equips individuals with the knowledge and skills to critically evaluate the potential benefits and risks of AI, contribute responsibly to the development and use of AI technologies, and advocate for ethical AI practices. |
| Youtube Marketing Module | A YouTube Marketing course module provides a comprehensive overview of the strategies and techniques for effectively marketing on YouTube, the world’s second-largest search engine and video-sharing platform. It equips individuals with the knowledge and skills to create, optimize, and promote YouTube videos to reach a wide audience, drive engagement, and achieve business goals. |
| Youtube Ads Module | A YouTube Ads course module provides a comprehensive overview of the strategies and techniques for effectively creating, managing and optimizing YouTube ads to reach a wide audience, drive engagement, and achieve business goals. |
| Whatsapp Marketing Module | A WhatsApp Marketing course module provides a comprehensive overview of the strategies and techniques for effectively using WhatsApp, the world’s most popular messaging app, as a marketing channel to reach a wide audience, drive engagement, and achieve business goals. It equips individuals with the knowledge and skills to create and manage WhatsApp business profiles, connect with potential customers, send targeted messages, and measure campaign performance. |
| Blogging Module | A blogging course module provides a comprehensive overview of the principles, techniques, and strategies involved in creating, managing, and promoting a successful blog. It equips individuals with the knowledge and skills to establish a blog, develop engaging content, attract and retain readers, and monetize their blog through various methods. |
| Data Visualization Module | A Data Visualization course module provides a comprehensive overview of the principles, techniques, and tools involved in creating visually appealing and effective data visualizations. It equips individuals with the knowledge and skills to transform raw data into insightful and communicative visual representations that can inform decision-making, communicate findings, and engage audiences. |
| LLM Training Module | A ChatGPT & Bard course module provides a comprehensive overview of the capabilities, applications, and potential of these two large language models (LLMs) from OpenAI and Google AI, respectively. It equips individuals with the knowledge and skills to utilize ChatGPT and Bard for various tasks, including text generation, translation, creative writing, and code generation. |
| DBMS Module | A DBMS course module provides a comprehensive overview of the principles, concepts, and technologies involved in designing, implementing, and managing databases. It equips individuals with the knowledge and skills to create and manage databases effectively, ensuring data integrity, security, and accessibility. |
| CRM Training | A CRM (Customer Relationship Management) course module provides a comprehensive overview of the principles, strategies, and tools involved in building and maintaining strong customer relationships. It equips individuals with the knowledge and skills to effectively manage customer interactions, analyze customer data, and drive business growth through targeted marketing campaigns and personalized customer experiences. |