Search Engine Marketing

A course for learning paid Search Engine Ads

The demand for search engine marketing is increasing day by day as it is a very good or efficient way to generate leads. From 2015 to 2024, people have started exploring paid marketing. You will also get to see a graph of your statista.

Presenting one of the most effective way to grow your business in an increasingly competitive marketplace- Search Engine Marketing(SEM).  Ads are term pay-per-click ads. It is amazingly powerful way to grow a business. It offers advertisers the opportunity to put their ads in front of motivated customers who are more likely to buy the product.

Statistic: Market share of leading desktop search engines worldwide from January 2015 to January 2024 | Statista
Find more statistics at Statista

How many ads in Search Engine Marketing

Search ad

They’re masters of relevancy, appearing only when users search for keywords related to your product or service. Imagine searching for “Digital marketing”

Video ad

Video ads are the commercials of the internet age. They’re short, attention-grabbing clips that play on platforms like YouTube and social media. Unlike static ads, they leverage the power of moving images, sound, and storytelling to leave a lasting impression.

Shopping Ads

Similar to little online shopping windows on search results pages are shopping advertising. They quickly display product details, including pictures, costs, and reviews.

App ads

App ads are like mini commercials for phone apps. You might see them while browsing websites, watching videos, or even searching for something else online.

Display Ads

They pop up on websites and apps you visit, showing pictures, animations, or even short videos. These ads are trying to grab your attention and get you interested in a product, service, or website.

SEM Job Opportunities and Salary in Major Indian Cities

CityAverage Salary (₹)Notes
Mumbai500,000 – 800,000High cost of living, competitive market
Delhi (NCR)450,000 – 700,000High demand for SEM professionals, diverse industries
Bangalore420,000 – 650,000Hub for tech startups, growing SEM demand
Hyderabad400,000 – 600,000Growing IT sector, good work-life balance
Chennai380,000 – 550,000Strong focus on digital marketing, competitive salaries
Pune350,000 – 500,000Affordable living compared to metros, growing IT hub

Core of SEM Strategy

As we talk about the strategies of SEM. SEM strategy comes down to optimizing paid search ads with a specific goal in mind. In order to create a good strategy, you must understand how paid ads platforms works and effectively manage variables that affect performance such as keywords, budget, and copy.

Let’s expertise in the strategy of SEM and grow the  marketing skills using search engine platform. The platform use in wide range and popular among people. It step up you towards your career objectives.

Learn From Industry Leaders

Digital Marketing Trainers in DDG institute are well focused trainers from the industry. They are well experienced & giving services to the clients.

Practical training for digital marketing

Unlike, others who say but cant give you, we have live projects to train you. After some experience you get client interaction ON-FIELD

Professional Certification

You get our Institute certificate, a few certificates from our clients, associates & companies. Also some reputed certificates from giants like Google, FB etc.