Course Introduction

Social Media Marketing Courses is extremely useful for increasing brand awareness. According to Hootsuite, 52% of online brand discovery happens in public social feeds. In other words, the majority of people learn about new brands on social networks.

This marketing involves using social platforms as channels for brand promotion, target audience growth, driving website traffic, and increasing sales. Various Social platforms are the center of SMM.

Learn Expertising in techniques of making site on top of search engine. By our advanced Social Media Marketing Courses.

Become a Social Media Specialist

Learn the basics of social media marketing:

  • There are many online courses and institutes available to teach the basics of social media marketing. In this course, you will learn how to make your social media different and unique from others so that your social media account can reach you more than others.
  • In this course, you will learn things like content creation, copywriting, social media advertising and analytics in depth so that you can become a certified social media marketer.


  • Along with the course, you will also be provided with an internship here, which will give you experience and will help you in getting any job.
  • We will also help you in job interview and resume building so that you become a professional social media marketer.
Social Media Marketing Courses
Award winning digital marketing institute 2024

VRS India Excellence Award 2024

VRS India training excellence award 2024 for industry excellency under training & skill-experience category. It’s More than just courses, it’s a future-proof career path. Join Delhi Digital Guru, the award-winning institute where you’ll gain practical digital marketing skills.

ISO 9001:2015 certified badge

ISO 9001:2015 Certified

Delhi Digital Guru is an ISO 9001:2015 institute. Showing the right way of digital marketing path towards success. We welcome students to experience the quality & excellence. With an outstanding support during training that makes your education easy-going & smooth, Book your free demo class today to experience it.


  • Understand everything about Social Media Marketing
  • Learn Instagram Marketing A-Z and how to monetize the social platform.
  • Learn Twitter Marketing strategies for LASER focused ads.
  • Learn social media marketing posting automation via IFTTT
  • Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
  • Create highly optimized and high quality paid ads on all Social Media platforms.


This Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Course of Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

What’s the latest Module

Inform & Educate

Share valuable knowledge, industry insights, or tutorials to establish thought leadership.

Engage & Entertain

Use humor, storytelling, or interactive elements to grab attention and spark audience participation.

Behind the Scenes

Offer a peek into your company culture, team, or work process to build trust and relatability.

User-Generated Content (UGC)

Encourage audience content sharing (contests, hashtags) to foster community and user engagement.

Curated Content

Share relevant content from influencers or reputable sources to showcase expertise and provide value.

Promote Smartly

Strategically promote products, services, or events while maintaining an informative and engaging content balance

  • High-quality profile and cover photo that grabs attention and reflects your brand
  • Highlight your unique value proposition in a clear and concise way.
  • Tell visitors what you want them to do next (visit website, contact you, shop now).
  • Create a unique username and claim a vanity URL for easy searchability.
  • Choose the category that best represents your business to target the right audience.
  • How To Write Great Instagram Bio
  • Promoting Multiple Links in Your Bio
  • Switching from Personal to Business Page
  • Optimizing Instagram Story Highlights
  • Using Instagram Comments For Engagement
  • Twitter Profile Creation (Steps)
  • Twitter Profile Optimization
  • Profile Optimization
  • What To Post
  • For Company Pages
  • Profile Optimization
  • What To Post
  • For Company Pages
  • Engagement Strategies
  • Orm & Sentiment Analysis Tools

What is the future of Social media marketing

  • Market Size: Social media ad spend in India is expected to reach a whopping ₹1.3 billion in 2024 Source: Statista 
  • User Base: A massive 33.4% of India’s population is actively using social media, translating to nearly 470 million users Source: OOSGA
  • Platform Dominance: Facebook remains the king with a 72.19% market share, followed by Instagram at 18.78% [Source: Statcounter Global Stats]
  • Engagement: The average click-through rate (CTR) on social media ads in India sits at around 1.21%, highlighting the importance of crafting compelling content Source: Forbes Advisor INDIA

Social Media Marketing Job Outcomes & Salary Expectations

Social media marketing offers exciting career paths for both freshers and experienced professionals.


  • Outcomes:
    • Gain valuable experience in content creation, scheduling, community management, and social media analytics.
    • Build a strong portfolio showcasing your skills and campaign successes.
    • Network within the industry and build connections for future opportunities.
  • Salary Expectations (India):
    • Typically falls in the range of ₹2.5 Lakhs to ₹3.5 Lakhs per Annum (LPA) (Entry-Level Social Media Marketer/Social Media Assistant) Source: Softspace Solutions

Senior with Experience:

  • Outcomes:
    • Lead social media strategy development and implementation.
    • Manage larger budgets and oversee social media teams.
    • Develop expertise in specific areas like social media advertising or influencer marketing.
    • Potentially move into leadership roles like Social Media Director.
  • Salary Expectations (India):
    • Can range from ₹4.0 Lakhs to ₹7.0 Lakhs LPA (Mid-Level Social Media Marketer) Source: Softspace Solutions
    • Experienced professionals with specialized skills can command even higher salaries.

Job opportunity Of Social Media Marketing in abroad (salary comparison) US & UK per annum

Job TitleResponsibilitiesRequired QualificationsAverage Salary (US)Average Salary (UK)
Social Media ManagerDevelop and implement social media strategies, manage social media accounts, create content.Degree in Marketing or related field, experience.$50,000 – $70,000£30,000 – £45,000
Social Media StrategistPlan and execute social media campaigns, analyze performance metrics, optimize strategies.Degree in Marketing, strong analytical skills$60,000 – $80,000£35,000 – £50,000
Content CreatorCreate engaging content for various social media platforms, collaborate with marketing teams.Creative skills, experience in content creation.$40,000 – $60,000£25,000 – £40,000
Community ManagerEngage with social media community, manage online discussions, handle customer service inquiries.Strong communication skills, customer service experience.$45,000 – $65,000£28,000 – £42,000
Social Media AnalystTrack and analyze social media performance, create reports, provide insights to improve engagement.Degree in Marketing or Data Analysis, analytical skills.$55,000 – $75,000£32,000 – £48,000
Influencer Marketing ManagerIdentify and collaborate with influencers, manage influencer campaigns, measure ROI.Experience in influencer marketing, networking skills.$60,000 – $85,000£35,000 – £55,000
Social Media Advertising SpecialistPlan and execute paid social media advertising campaigns, optimize ad performance.Experience with social media ads, analytical skills.$55,000 – $80,000£32,000 – £50,000
Digital Marketing ManagerOversee all digital marketing efforts, including social media, SEO, email marketing.Degree in Marketing, experience in digital marketing.$70,000 – $100,000£40,000 – £60,000

Why should you choose us as your mentor

Learn From Industry Leaders

Digital Marketing Trainers in DDG institute are well focused trainers from the industry. They are well experienced & giving services to the clients.

Practical training for digital marketing

Unlike, others who say but cant give you, we have live projects to train you. After some experience you get client interaction ON-FIELD

Professional Certification

You get our Institute certificate, a few certificates from our clients, associates & companies. Also some reputed certificates from giants like Google, FB etc.

GMB reviews from our students

richa singhricha singh
09:23 26 Feb 24
Deepa ranaDeepa rana
16:53 17 Nov 23
Impressed by Delhi digital guru's SEO tranning. In depth content, excellent support
Rachna SinghRachna Singh
16:50 17 Nov 23
Impressed with Delhi Digital Guru's web designing course , Highly recommended!
Miss JyotiMiss Jyoti
13:19 17 Nov 23
Delhi Digital Guru excels in digital marketing and SEO courses. Their up-to-date curriculum, expert instructors, and hands-on learning make it a top choice for anyone serious about mastering these skills. Highly recommended!
harsh sharmaharsh sharma
11:11 17 Nov 23
Highly recommended – Delhi Digital Guru's courses in digital marketing and SEO deliver valuable insights, practical skills, and a conducive learning atmosphere for optimal skill acquisition.
Aisha ChauhanAisha Chauhan
11:09 17 Nov 23
This institute is very good for digital marketing course. Teacher is Very co-operative and very clever. Thanks for Delhi Digital Guru Institute😘😊😘
Harsh SharmaHarsh Sharma
11:07 17 Nov 23
I have done SEO from delhi digital guru.. ddg is very good institute for digital marketing courses


Yes you can learn social media in one month but to become a truly professional social media manager takes more time and experience. It involves staying updated on the latest trends and algorithms, understanding paid advertising strategies in depth, and being able to analyze complex data to optimize campaigns.. so it takes around 2-3 months to understand the concepts of social media, and learning goes on forever as you know there are always some new updates coming your way.

Absolutely, this course sounds perfect for beginners! I especially like that it doesn’t require any previous experience. Social media can seem overwhelming at first, so a course designed for beginners is a great way to jump in and get comfortable.

Social media marketing is a skill totally within your grasp to learn on your own. There’s a wealth of free and paid resources out there, from online courses to industry blogs.

Gain practical experience by volunteering or interning with local businesses. Showcase your content creation talents by building your own social media presence or offering freelance services. Finally, craft a targeted resume and cover letter, network with professionals, and actively apply for entry-level positions and internships.

You don’t necessarily need a formal degree to be a social media manager, but qualifications do matter. Many employers prefer a bachelor’s degree in marketing, communications, or a related field.