Course Introduction
Social Media Marketing Courses is extremely useful for increasing brand awareness. According to Hootsuite, 52% of online brand discovery happens in public social feeds. In other words, the majority of people learn about new brands on social networks.
This marketing involves using social platforms as channels for brand promotion, target audience growth, driving website traffic, and increasing sales. Various Social platforms are the center of SMM.
Learn Expertising in techniques of making site on top of search engine. By our advanced Social Media Marketing Courses.
Become a Social Media Specialist
Learn the basics of social media marketing:
- There are many online courses and institutes available to teach the basics of social media marketing. In this course, you will learn how to make your social media different and unique from others so that your social media account can reach you more than others.
- In this course, you will learn things like content creation, copywriting, social media advertising and analytics in depth so that you can become a certified social media marketer.
Experience:
- Along with the course, you will also be provided with an internship here, which will give you experience and will help you in getting any job.
- We will also help you in job interview and resume building so that you become a professional social media marketer.
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SKILLS YOU WILL GAIN
- Understand everything about Social Media Marketing
- Learn Instagram Marketing A-Z and how to monetize the social platform.
- Learn Twitter Marketing strategies for LASER focused ads.
- Learn social media marketing posting automation via IFTTT
- Use Web 2.0 blogs to further expand your reach with SEO and content marketing.
- Create highly optimized and high quality paid ads on all Social Media platforms.
SPECIALIZATION
This Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Course of Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.
What’s the latest Module
What is the future of Social media marketing
- Market Size: Social media ad spend in India is expected to reach a whopping ₹1.3 billion in 2024 Source: Statista
- User Base: A massive 33.4% of India’s population is actively using social media, translating to nearly 470 million users Source: OOSGA
- Platform Dominance: Facebook remains the king with a 72.19% market share, followed by Instagram at 18.78% [Source: Statcounter Global Stats]
- Engagement: The average click-through rate (CTR) on social media ads in India sits at around 1.21%, highlighting the importance of crafting compelling content Source: Forbes Advisor INDIA
Social Media Marketing Job Outcomes & Salary Expectations
Social media marketing offers exciting career paths for both freshers and experienced professionals.
Freshers:
- Outcomes:
- Gain valuable experience in content creation, scheduling, community management, and social media analytics.
- Build a strong portfolio showcasing your skills and campaign successes.
- Network within the industry and build connections for future opportunities.
- Salary Expectations (India):
- Typically falls in the range of ₹2.5 Lakhs to ₹3.5 Lakhs per Annum (LPA) (Entry-Level Social Media Marketer/Social Media Assistant) Source: Softspace Solutions
Senior with Experience:
- Outcomes:
- Lead social media strategy development and implementation.
- Manage larger budgets and oversee social media teams.
- Develop expertise in specific areas like social media advertising or influencer marketing.
- Potentially move into leadership roles like Social Media Director.
- Salary Expectations (India):
- Can range from ₹4.0 Lakhs to ₹7.0 Lakhs LPA (Mid-Level Social Media Marketer) Source: Softspace Solutions
- Experienced professionals with specialized skills can command even higher salaries.
Job opportunity Of Social Media Marketing in abroad (salary comparison) US & UK per annum
| Job Title | Responsibilities | Required Qualifications | Average Salary (US) | Average Salary (UK) |
|---|---|---|---|---|
| Social Media Manager | Develop and implement social media strategies, manage social media accounts, create content. | Degree in Marketing or related field, experience. | $50,000 – $70,000 | £30,000 – £45,000 |
| Social Media Strategist | Plan and execute social media campaigns, analyze performance metrics, optimize strategies. | Degree in Marketing, strong analytical skills | $60,000 – $80,000 | £35,000 – £50,000 |
| Content Creator | Create engaging content for various social media platforms, collaborate with marketing teams. | Creative skills, experience in content creation. | $40,000 – $60,000 | £25,000 – £40,000 |
| Community Manager | Engage with social media community, manage online discussions, handle customer service inquiries. | Strong communication skills, customer service experience. | $45,000 – $65,000 | £28,000 – £42,000 |
| Social Media Analyst | Track and analyze social media performance, create reports, provide insights to improve engagement. | Degree in Marketing or Data Analysis, analytical skills. | $55,000 – $75,000 | £32,000 – £48,000 |
| Influencer Marketing Manager | Identify and collaborate with influencers, manage influencer campaigns, measure ROI. | Experience in influencer marketing, networking skills. | $60,000 – $85,000 | £35,000 – £55,000 |
| Social Media Advertising Specialist | Plan and execute paid social media advertising campaigns, optimize ad performance. | Experience with social media ads, analytical skills. | $55,000 – $80,000 | £32,000 – £50,000 |
| Digital Marketing Manager | Oversee all digital marketing efforts, including social media, SEO, email marketing. | Degree in Marketing, experience in digital marketing. | $70,000 – $100,000 | £40,000 – £60,000 |
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