Digital Marketing Course

A digital marketing course can be split up into several quick courses. All the potential ways that a digital marketer might identify a target audience become research topics, including mobile devices, phone apps, computer websites, and other potential marketing tools. Here are these condensed, short-term modules referred to as digital marketing modules.

1. Search Engine Optimization (SEO) –

Search engine optimization is the art and practice of getting pages to rank higher in search engines such as Google and Bing to increase the traffic to your site organically.

2. Content Marketing –

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. To persuade them to make purchases from the company.

3. Social Media Marketing –

The use of social media and social networks to market a company’s products and services is known as Social Media Marketing.

4. Pay Per Click (PPC) –

PPC  is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked.

5. Affiliate Marketing –

A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

7. Email Marketing –

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.

Section 1: Fundamentals of Digital Marketing

• Introduction to Digital Marketing
  • Definition and scope of digital marketing
  • Importance of digital marketing for businesses
  • Difference between traditional and digital marketing
  • Digital marketing channels and their role
• Digital Marketing Process
  • Understanding the customer journey
  • Developing a digital marketing strategy
  • Setting goals and objectives
  • Target audience identification and profiling
• Website Planning and Creation
  • Website design and development principles
  • User experience (UX) and user interface (UI) design
  • Content management systems (CMS)
  • Website hosting and domain names

Section 2: Search Engine Optimization (SEO)

• Introduction to SEO
  • How search engines work
  • Importance of SEO for website visibility
  • Types of SEO (on-page, off-page, technical)
• On-Page SEO
  • Keyword research and analysis
  • Title tags, meta descriptions, and header tags
  • Content optimization
  • Image optimization
  • Internal linking
• Off-Page SEO
  • Link building strategies
  • Social media marketing for SEO
  • Local SEO
• Technical SEO
  • Website speed optimization
  • Mobile-friendliness
  • XML sitemaps and robots.txt
  • Crawl budget optimization

Section 3: Search Engine Marketing (SEM)

• Introduction to SEM
  • Paid search advertising
  • Pay-per-click (PPC) advertising
  • Google Ads platform
• PPC Advertising
  • Ad formats and types
  • Keyword bidding strategies
  • Ad copy writing
  • Landing page optimization
  • Ad extensions
  • Campaign structure and management
• Ad Targeting and Measurement
  • Audience targeting
  • Location targeting
  • Device targeting
  • Ad performance tracking
  • Conversion tracking

Section 4: Social Media Marketing (SMM)

• Introduction to SMM
  • Social media platforms and their audience
  • Social media marketing goals
  • Social media listening and monitoring
• Social Media Strategy
  • Creating a social media presence
  • Content creation and planning
  • Community management
  • Social media advertising
• Social Media Analytics
  • Measuring social media performance
  • ROI analysis

Section 5: Content Marketing

• Content Marketing Fundamentals
  • Content marketing strategy
  • Content creation process
  • Content distribution channels
• Content Formats
  • Blog posts
  • Articles
  • Videos
  • Infographics
  • Ebooks
  • Podcasts
• Content Optimization
  • SEO for content
  • Social media promotion
  • Content repurposing

Section 6: Email Marketing

• Email Marketing Basics
  • Email marketing goals
  • Email list building
  • Email marketing platforms
• Email Campaign Creation
  • Email design and layout
  • Email subject lines and preheaders
  • Call to action (CTA)
• Email Marketing Automation
  • Autoresponders
  • Welcome emails
  • Abandoned cart emails
  • Segmentation and personalization

Section 7: Mobile Marketing

• Introduction to Mobile Marketing
  • Mobile marketing trends
  • Mobile-friendly websites and apps
  • SMS and MMS marketing
  • Mobile advertising
  • Mobile analytics

Section 8: Online Analytics and Reporting

• Web Analytics
  • Google Analytics
  • Website traffic analysis
  • Conversion tracking
  • User behavior analysis
• Digital Marketing Reporting
  • Key performance indicators (KPIs)
  • Reporting tools and dashboards
  • Data visualization

Section 9: E-commerce Marketing

• E-commerce Fundamentals
  • Online store setup
  • Product listing optimization
  • Shopping cart optimization
  • Payment and shipping options
• E-commerce Marketing Strategies
  • Search engine optimization for e-commerce
  • Pay-per-click advertising for e-commerce
  • Social media marketing for e-commerce
  • Email marketing for e-commerce
  • Affiliate marketing

Section 10: Digital Marketing Trends and Emerging Technologies

• Digital Marketing Trends
  • Artificial intelligence (AI) in digital marketing
  • Chatbots and virtual assistants
  • Voice search optimization
  • Augmented reality (AR) and virtual reality (VR)
  • Influencer marketing
  • Video marketing
• Emerging Technologies
  • Blockchain
  • Internet of Things (IoT)
  • Programmatic advertising

Digital Marketing as a career option for students.

A student of digital marketing is constantly interested in where to begin any career. Thus, if you want to begin a career in the field of digital marketing, here are some guidelines you can use. This will serve as a road map for your successful career.

The majority of people don’t necessarily picture themselves in a career in digital marketing when they’re in school. The chances in this dynamic industry, however, show that the outlook for a career in digital marketing is only favorable and will remain so in 2021.

The fact that the industry is continuously changing as new platforms are developed is one of the things that makes a job in digital marketing so fascinating. A manager of digital marketing is constantly scoping out trends and seeing how they impact discoverability.

1. Learn the basics of digital marketing. Dear students don’t take this so lightly.

The first step is to study the background of this marketing field. Basic concepts and their functioning are the main components of learning.

Digital marketing has a number of components that cover all areas of online promotion. You need to know that this field is very diverse having a number of channels that can be used in the field.

2. Do practice on a self-made website during your digital marketing training.

Once you get familiar with the concept. Now it is necessary to implement that knowledge practically. For this, you can make your website and start applying your knowledge to it.

The Digital Marketing field is a measurable and practical field. It is not limited to theory.  You need to know how to apply the different techniques in practice.

To gain the necessary skills and confidence, start your own website that will make your concepts crystal clear.

3. Get a digital marketing job as a freelancer after completing the digital marketing course.

Through this step, one will not only become good in the field but also can learn client handling too. If you are a beginner, start with easy and quick tasks first and gradually move into large projects. And remember you are doing this to gain experience so the charges you take should be acceptable enough for the client.

4. Get a real internship after completion of digital marketing training.

If one is finding it difficult to acquire clients for freelancing, he/she should start looking for internships to grow skills and gain experience.

This is highly recommended because you will get to learn how digital marketing agency works. In the beginning, it is possible that you will not be paid. So, gather experience as much as you can so you can start earning with a good salary package.

5.  Keep learning even after completion of the digital marketing course.

Digital marketing tactics change from time to time. Some digital marketers love this and some hate it, but it’s a fact that digital marketing is running at a very high pace in the market.

Google is deploying hundreds of changes related to organic and paid searches per year, the Facebook algorithm is constantly changing and in general, the digital marketing landscape is extremely dynamic.

This means that if you decide to follow a career in digital marketing, you should know in advance that learning will be part of your regular daily activities.

The average salary package of a digital marketing Manager is 5 lakh to Rs 6 lakh annually, as of 2020. The demand for digital marketers is high than its supply that’s why one can expect a good package for the job.

There are a lot of job opportunities in the Digital marketing field. If you think there is not much growth in digital marketing, then you are wrong. It is good news for those who are afraid of coding because digital marketing is not solely about coding.

The main work of any digital marketing employee is to do brand marketing in the online platform, write content for it, grab the customer’s attention, and convert them into customers to improve the company’s ranking and sales.

Below are the job roles for the digital marketing people:

Digital Marketing Executive

The work of a digital marketing executive is vast as he/she is responsible for managing blogs, e-books, marketing trends, and many other aspects of digital marketing. Their job is to check the content written by the content writer.

Checking the previous blogs and editing them accordingly. They should plan effective content marketing strategies. Have to handle both content and branding of the business and know the traffic from it.

Digital Marketing Manager

This particular role includes all that work that will establish a brand name in the online platform. They plan and make strategies to promote the brand and services in different online channels.

Increase brand awareness and make people know about it. Drive the traffic and make them into leads. Keep updated with the upcoming technology and trends and implementation of that in the work.

Search Engine Optimization (SEO)

The primary role of an SEO is to increase the ranking of the website in the Search Engine Result Pages that in turn will increase the traffic coming to the website.

SEO is an in-demand job nowadays, companies want their website to rank higher. An SEO should perform on-site and off-site analysis for clients.

Get the performance report from Google Analytics. SEO person should be compatible to keep updated with changing Google algorithms and make changes accordingly.

SMM or Social Media Marketer

Social media marketing is about creating content and promoting it on online platforms. The main motive is to improve the audience’s views on the social media platform and build the name of the company on the social media platform.

A social media marketer should have knowledge about every social media site present and should know how to gain an audience from these sites. Should be always ready with a strategy and campaign for the company with different content ideas, budget planning, etc.

Digital Marketing Copywriter

A copywriter has various kinds of job roles. But their main work is to tailor the content and the writing style as per the requirement. They should know who is the target audience and what they want.

It is something that attracts the audience at first glimpse. This includes writing video scripts, infographics, social media, etc. This job can be done freelance (work from home) or by going to the office.

Content Marketer

This person is responsible for content marketing in various online channels. To create brand awareness among the people. A content marketer has to create, edit, and develop content in such a way that it drives a lot of people.

The content marketer has to become a pathway for conversions from the leads to the effective customers. Should know the trending things going on in the field related.

Should come up with ideas and make an effective article or campaign regarding this.

Search engine marketer or SEM

SEM is generally done by the top companies because in smaller companies digital marketers can do this.  The main work of the job personnel is to target the leads and clicks on a limited budget.

Should also manage the keyword search analysis, contents, bids, and AD campaigns. Should achieve the maximum ROI for the paid campaigns and analyze the data. Optimize the landing page and analyze the competitors.

Digital Marketing Course Duration:

Basically, every institute has its own courses, some have 3 months, some 8 months, and so on. Here in our institute, the basic-level digital marketing course duration is 3 months and for the advanced-level course, the duration is 6 months.

Yes, a student who has just passed his 10th class can do the digital marketing course.

Following are the pointers to justify the importance of digital marketing after the 10th class:

The internet marketing industry is growing fast:

During covid-19 every business realized the importance of internet marketing. There is no doubt during the pandemic we have seen a huge rise in the industry. There are over $135 Billion spent on online advertising globally, which results in the total number of Internet users crossing over 3 million conveniently.

Increased internet usage (Mostly over smartphones):

The affordable data packs now have access to almost everyone. Every day the number of users is increasing day by day. This also helps businesses to keep in touch with consumers. They can influence people through various digital mediums and earn revenues at the convenience of a few clicks.

Jobs in the digital marketing industry:

2020 threw a major surprise by marking around 8 lakh job opportunities in the Digital Marketing field. Even now today the opportunity in the field is increasing as companies are adopting online marketing.