Running low budget Google Ads Strategy

1. Fastest way to increase traffic
2. Lead generation
3. Budget friendly
4. Generate brand awareness
5. Boost sales

1. Search ads
2. Display ads
3. Video ads
4. Shopping ads

1.  First of all, you have to create a Google ad account visit this link for more info.
2. After creating a Google ad account choose and set your campaign goal and your budget criteria, your bids( bid is the amount of money which you are willing to pay for a click on your ad), and choose your target audience ( target audience is chosen on the basis of locality, age, interest, etc) basically this means to choose the audience who is interested in your product.
3. Choose keywords that are related to each other you have to choose keyword who has the same objective and common theme
4.  To Make your ads appealing you have to add all the details like headlines descriptions, etc.
5. You can target your audience through various methods like keywords, location, and interests so choose which you want to focus
6. After creating ads recheck your campaign after checking it launch your campaign and start showing your ads.
7.  Optimize your websites: check your campaign performance adjust it and use Google Analytics to track conversion and traffic.

1. Use long tail keywords( they have lower competition long tail captions have almost 5 words).
2. Focus on only the target audience.
3. Exclude negative keywords ( don’t use irrelevant keywords).
4. Use clear headings.
5. Add extensions ( use site links, callouts, etc,).
6. Select low bids and Google optimizes for clicks.
7. Set target cost per acquisition.
8. Experiment with different ad variations.
9. Retarget your users.
10. Use your website seo.

Conclusion: Digital marketing can give you a lot of customers and increase your brand’s goodwill so try these strategies and see the results.