What is the need of google ads?

1. Fastest way to increase traffic
2. Lead generation
3. Budget friendly
4. Generate brand awareness
5. Boost sales

Ads which you can prefer with low budget :

1. Search ads
2. Display ads
3. Video ads
4. Shopping ads

Search ads are frequently used and its requires less cost as compared to other ads

How to run ads on google?

1. First of all you have to create google ad account visit this link for more info.
2. After creating google ad account choose and set campaign goal and your budget criteria , your bids( bid is that amount of money which you are willing to pay for a click on your ad) and choose target audience ( target audience is choosed on the basis of locality, age,interest etc) basically this means choose audience who is interested in your product.
3. Choose keywords which are related to each other you have to choose keyword who has same objective and common theme
4. Create your ads appealing you have to add all the details like headlines description, etc.
5. You can target your audience through various methods like keywords, location and interests so choose on which you want to focus
6. After creating ads recheck your campaign after checking it launch your campaign and start showing your ads.
7. Optimize your websites: check your campaign performance and adjust it and use google analytics to track conversion and traffic.

Strategy for low budget google ads :

1. Use long tail keywords( they have lower competition long tail captions have almost 5 words).
2. Focus on only target audience.
3. Exclude negative keywords ( don’t use irrelevant keywords).
4. Use clear headings.
5. Add extensions ( use sitelinks, callouts etc,).
6. Select low bids and google optimize for clicks.
7. Set target cost per acquisition.
8. Experiment with different ad variation.
9. Retarget your users.
10. Use your website’ seo.

Conclusion: digital marketing can give you lot of customers and increase your brand’s goodwill so try these strategies and see the results
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