THE 11 ELEMENTS OF CONTENT MARKETING

Content marketing is a strategy which means to engage audience through relevant content and increase profit by using that. Content marketing is effective because it is adaptable to different platforms and generate more leads.

1)ORGANIC AUDIENCE : If you are posting high quality content then you will be ranked higher on your search engine and this can increase your actual audience.
2)GENERATE AWARENESS :By posting organic and informational  content your audience will attract towards you because audience needs information and you are providing genuine information from which they can take advantage.
3)TRUST BUILDING : You are providing information with valid explaination and responding your audience’s reviews then only your audience will trust you.
4)COMPETITIVE ADVANTAGE : Boost your targeted audience by posting helpful content and helpful content also helps you to be different from your audience.
5)BUILD RELATIONSHIP : Open communication and pure content can clear their queries and you are providing customer support ,this is all customer wants.

1. Define your objectives : Every business wants to identify ideal customer so to identifying them ,you have to explain all the objectives of your brand to your customers.
2. Work on their pain point : After understanding the pain point and needs of your customer you should prepare content so that they can relate and interact.
3. Content calender : Prepare a perfect calender and be consistent in posting content and distributing content according to your customer requirements
4. Qualitative content : Always try to be better in the quality aspect because the customer always wants more so when you post new content everytime they will get excited and quality is something on which you have to invest your time and it involves patience.
5. Choose different formats : Work on different formats so that you can understand which type of content can work for you and type of content which is entertaining for your audience.
6. Channel : Choose the perfect medium of posting content because their can be many mediums like website, social media, google through which you can find audience for your brand.
7. Understandable content : Post easy and simple content so that the user can easily understand that thing, be more interactive with your users.
8. Promote your content : Promote your content at every platform because promotion can bring audience who have potential to work on your brand.
9. Content analysis : Check your content that how it is working ,if it is not showing good result check where it is going wrong and try to improve it.
10. Content repurposing : Change existing content with new one to get more audience on that content.
11. Tools benefit : You can take advantage from tools like ‘ google analytic and social media analytic’ to track results.

Content marketing is crucial because through content you can earn a lot of profit and it generates brand awareness and trustworthy customers so choose your content wisely becuase it will bring many possible reasons that why should we choose content marketing?