Digital Marketing gives you a platform to showcase your business online. For this you need to keep some point in your mind to make this presence successful. The 5 C’s of Digital Marketing that can boost up your marketing efforts.

Following are listed 5 C’s of Digital Marketing :

1. Content

Creating content for your website daily is essential to give value to your site. It increases the scope of keywords to rank in search engine result page. There is tremendous amount of competition in the internet. Merely creating a content is not enough. You can invest in your money in advertising. This will increase your chances to get seen by the audience.

Not only this will allow you to increase your website traffic through organic search engine optimization, but you can use the Facebook Pixel to target previous visitors with specific advertising.


2. Consistency

Consistency is key.

Doing one thing with high frequency one day and the other day there is no amount of blog in website. This practice should not be done. Being consistent in work is the good factor in digital marketing. Keep your frequency low but maintain a proper schedule for consistency.

Experiment with content creation and establish a schedule that you can keep consistently, even if that is one blog a week or month.

3. Creativity

The Internet era has brought with it many great things, and increased creativity is certainly one of those. Other people in the field are creative and making their designs attractive. This increases the “out of box” thinking to stand out from the crowd. Therefore, it is crucial to make content creative enough to attract the audience. Always keep an eye on your competitor to stay updated.

There are easy and powerful content creation tools like Canva and Pixlr are now free for all to use. Combine that with the beautiful and free images from a website like Unsplash, and there is no longer any reason that your small company can’t produce professional grade social media posts and artwork.

4. Communication

Through Digital Marketing business can communicate with their large audience in a very effective way. They now have access to instant communication lines to anyone, anywhere in the world, at any time. This opens up entire new markets for sellers, marketers and companies.

When you can sell to anyone, you can market to anyone. Through communication tools like Slack and others, we can effortlessly work and collaborate with clients and employees on different continents!

5. Client customization

The customer is – and always has been – the most important part of any successful business. Their is no business without customer.

The level of customization available in today’s day and age is unparalleled, to the benefit of both clients and marketers alike. The client can now collaborate with digital marketing agencies to create tailor-made marketing plans that fit their needs perfectly.

As marketers, we also have access to powerful tools that allow us to create things like Facebook retargeting campaigns for specific items that the client sells, make entirely custom EDM templates, and provide reports and monthly updates with surprisingly granular statistics.


So, whenever you are planning for digital marketing strategies. These 5 C’s of Digital Marketing should be kept in mind to survive in the digital marketing competition.