Importance of Digital Marketing why everyone need DM?

Are you not aware of the importance of digital marketing? Digital marketing can help you in many ways more than traditional marketing.

This article can provide you insights into digital marketing importance for various social sections like – Students, Women, Schools, Businesses, & professionals

Digital marketing can provide you with job opportunities because the market is centralized on the Internet today.
Internet marketing helps boost your business, understanding trends & decision-making based on data analysis.
With Online Marketing we can gather data for later data analysis.
You can work as a freelancer from your accommodation only.
Students can learn and grow their careers with this extra essential skill.
Housewives can earn extra earnings by doing digital marketing freelancing.
Schools can reach more students for admission, & can promote their courses.
SMEs (Small & Medium class enterprises), can improve their sales, revenue & product branding.
Professionals like Doctors, Engineers, Accountants & Chartered Accountants, Lawyers can reach more potential customers.

Importance for Advertisers: Advertisers can run ads & can track them later

In conventional marketing, the process was slow because advertisers were not able to evaluate their marketing campaigns in runtime. But in digital marketing, they track, evaluate and change settings before any fund wastage.

Influencer can grow their visibility:

Today there are so many channels like Facebook, Instagram, and YouTube where influencers can work and achieve popularity.

Digital Marketing importance for whole economy of a country

The importance of Digital Marketing: A Hypothetical Scenario

Imagine hypothetically, a world without digital marketers. What would happen if they all decided to take a simultaneous vacation? While it might seem like a far-fetched scenario, the consequences would be far-reaching and potentially devastating for the global economy.

Here’s a breakdown of what could occur:

Advertising Blackout: Without digital marketers, online advertising platforms like Google Ads, social media ads, and YouTube ads would cease to function. Businesses would lose a vital tool for reaching and attracting customers.
Communication Breakdown: Popular digital services like Gmail, Google Maps, Facebook, and Instagram would also be disrupted. These platforms play a crucial role in communication, navigation, and social interaction.
Business Stagnation: With no effective advertising and limited communication channels, businesses would struggle to generate leads and sales. Many startups and small businesses would face severe challenges.
Market Domination: In the absence of competition, a few large corporations could dominate the market. This lack of diversity would stifle innovation and reduce consumer choice.
Economic Downturn: A widespread decline in business activity would lead to an economic downturn. Millions of people could lose their jobs, and the dreams of countless entrepreneurs would be shattered.

This hypothetical scenario underscores the critical importance of digital marketing in today’s world. It is not simply a tool for businesses; it is a fundamental driver of economic growth, innovation, and communication.

Importance of digital marketing for schools

1) Return on Investment (ROI): Now in the digital world advertising on online platfoms are necessary after investing on such platforms you will get more return and more students. So as a school you should start investing on all the digital platforms

2) Generate awareness: You can build your name in your city by working on digital platforms and parents and students can get aware about all the faculties.

3) Reviews and trust building: you can post your reviews on all the platforms and after reading that reviews you can build your trust for the students.

4) Correct course targeting: choose your students according to your course provided you can target proper audience by doing digital marketing.

5) Parents tracking and re-targeting: we can search potential parents and try to re target them and achieve the target by showing them their portfolios.

6) Test their audience: you can test your target clients whether they have potential or not and if you find your best clients you can Achieve target.

7) Centralized Information Hub: students can gather all the information on one single platform so it will be easy for them to understand and enroll.

8) Growing Industry: Digital Marketing is a growing industry in India so, you can get more students with the sufficient amount of time.

9) Cost effective advertising : Advertisement on online platforms is more effective than traditional methods you can target unexpected audience through online advertisement.

10) Communication medium : Schools can easily communicate with parents through emails and messages.

Importance of digital marketing for students

Students can be of any type like graduates, undergraduates or MBA: Importance of digital marketing for all of them

IMPORTANCE OF DIGITAL MARKETING FOR UNDERGRADUATE STUDENTS

Career opportunity without graduation : Everybody wants to set their career at an early age so it can be a life-changing opportunity for those with no degree. According to a website which shows some stats – There are 64% undergraduate employees who are satisfied with their job profile.
Digital marketing career (Learning with earning): you can also get more skills while doing work and you can earn a lot of money by freelancing.
Age advantage: undergraduate students might have an age advantage because, at an early age, they can settle their careers as digital marketers.And it’s an important skill in every field.
Understanding brand building: undergraduates can learn brand building and can achieve jobs in good brands which will boost their career.
Technology advancement in digital marketing industry : With the growing technology and new trends it will be benificial for the students to stay updated . This can be helpful for the students who are looking for a job
convenient work schedule: Students who are still in confusion can focus on multiple things and can work from any place
Startup opportunity: Digital marketing agency is a valuable industry in the future genration so students can think about launching the startup

Digital marketing is a growth opportunity for the students who are not interested in 4 year graduation plan ( see resource).

Importance Of Digital Marketing For Graduates

Role of communication: After graduation, a person can know how to communicate with clients basically after graduation, you can be a fluent speaker and get more clients with the use of your skills and knowledge
Boost your career: you have a lot of advantages as a digital marketer and graduated person you can use both and boost your career to achieve heights.
Path to improve your skills: you already have a few skills and you can boost them by doing work in a digital marketing agency. You can work there in many fields and every field can teach you something.
Skill Enhancement: Through Digital Marketing you can improve your skills which can help you to get promotion in your current job.
Clear mindset : After the Graduation your mind is prepared that exactly what you can do ? At that particular age you are more serious about your career and that can make easy to develop your understanding about tools

Importance of digital marketing for MBA

Improve market understanding: as an MBA Student you have already studied marketing but digital marketing can improve this skill and you can see the diverse forms of marketing while working.
work experience with international Clients: you can use your knowledge and convince international clients also and make a deal that can help you to grow high.
Achievement of objectives: After working in a digital marketing agency you can achieve your objectives at a very high level and digitally you can use your knowledge with a lot of clients and achieve your desired objectives.
Multiple fields : when you are MBA then obviously you can get job as per your skill but if you have knowledege of digital marketing you will get preference.
For MBA In Marketing : The students who are MBA in marketing can take advantage of digital marketing because now most of the marketing strategies are conducted online.

IMPORTANCE OF DIGITAL MARKETING FOR BUSINESSES

1. Increase visibility: Businesses can flaunt their brand so that more people can interact through it and generate effective leads which can be more satisfying for the businessman

2. Cost-effective medium for growth: It is a kind of advertising in which investment is necessary but you can many times return and it has more advantages as compared to its cost

3. Build trust: Brand trust is the most impressive and important thing on which you can work so when you are working digitally more people will trust you and your services

4. Post reviews: Review posting is something through which you can get advantages by people’s general views about your brands which are posted on the internet other clients can read them and can trust you

5. Global reach: You can advertise your business on an international level through digital marketing and any local brand can grow by doing proper digital marketing.

6. Content Marketing : It provides complete information about your content to your audience.

Importance of Digital Marketing For womens :

Importance of Digital Marketing for Housewives : Housewives can start working after their marriage and there is no any age criteria in learning digital marketing . This is a good source of income
Importance of Digital Marketing for Business womens : Business women can learn digital marketing to use marketing strategies to develop their business.
Importance of Digital marketing for Mothers : Mothers who are busy with the lives of their children can also learn digital marketing and do part time jobs and freelancing.

Conclusion:

Digital marketing has become an indispensable tool for individuals and businesses alike. Its importance extends across various sectors, from education to commerce. For schools, digital marketing offers a powerful platform to reach potential students, build trust, and enhance enrollment. For students, it presents a lucrative career path, regardless of their academic background. Businesses can leverage digital marketing to increase visibility, reduce costs, and establish a strong online presence.