A digital marketer wants to become an email marketer when he finds one of the best process, Check email marketing’s importance, if you’re curious. Alternatively you can check Digital marketing importance within this article.
Email Marketing can create best connectivity between businesses. In case of your digital marketing if you switch for email marketing this can be wise idea because –
- However there is less percent of total conversion of sales (which is almost .5% in India & 2% in US), but : –
- Less manual efforts due to automated process.
- You can track the engagement.
- You can followup.
- You can target your customers easily.
Other reasons which makes email marketing important is –
- Internet Users : Internet reached to small town today, data is cheaper, mobile phones affordability makes internet users increased everywhere. Which means they will use internet & emails. Ofcourse opting email marketing is smart decision.
- Convenient Mobile Culture: People can check emails faster, because mobile phones are handy for them, they can read business emails and answer them. This increases marketing importance of this channel.
- Trust and Credibility: Today professional emails are more trustworthy, because you can show your customers that you are reliable. You can send big attachments, your marketing material that they can read once they have time.
- Cost-Effectiveness: Compared to other marketing channels, email marketing offers a relatively low cost per acquisition.
- Analysis is possible: You can track email opening rates, click-through rates, and conversions. This data helps optimize email marketing campaigns.
- Personalization: Email marketing allows for personalized messaging based on customer preferences, demographics, and behavior. This can improve engagement and conversions.
- Customer Retention: Email can be used to nurture customer relationships, provide valuable content, and encourage repeat purchases.
- Cultural Considerations: Understanding Indian cultural nuances is essential for effective email marketing. Tailoring messages to local customs and preferences can improve engagement.
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