Hey there, aspiring digital marketing salary for freshers! Wondering what kind of salary awaits you when you step into this dynamic field? Let’s break it down, minus the fancy jargon.

Education Plays a Role, But Not the Whole Show

  • Post-grads can aim high: If you’ve got those extra qualifications under your belt, starting salaries could land between Rs. 4-5 lakhs per year. Bonus points for fancy degrees!
  • Graduates, don’t despair: Fresh out of college? The average starting range sits around Rs. 3-4 lakhs. Remember, every bit of relevant experience makes you a hotter prospect.
  • Undegrades, get proactive: Even before you toss that graduation cap, internships, and a killer portfolio can put you in that same Rs. 3-4 lakhs range upon graduation.
Statista report for digital marketing salary

According to an article published in Statista on May 28, 2021,

In 2016, the Indian digital advertising market was valued at approximately 65 billion, but by the 2020 fiscal year, it had risen to a size of over 199 billion.By 2024, it is anticipated that this sum will have increased to 539 billion rupees, indicating a significant expansion of the digital advertising market.

Digital marketing salary for freshers in india

StateSalary Range (per annum)
Maharashtra₹2,00,000 – ₹3,50,000
Karnataka₹2,00,000 – ₹3,50,000
Delhi₹2,00,000 – ₹3,50,000
Tamil Nadu₹1,80,000 – ₹3,20,000
Telangana₹1,80,000 – ₹3,20,000
Uttar Pradesh₹1,60,000 – ₹3,00,000

In India, entry-level workers in the digital marketing industry can expect a wide variety of pay based on their region, experience level, and organization. Here’s an average of what to anticipate:

  • Digital Marketing Intern: Your monthly pay as an intern could range from ₹5,000 to ₹15,000, depending on the company and city.
  • Digital Marketing Executive: An entry-level executive’s salary ranges from ₹2.5 to ₹4.5 lakhs per year, or around ₹20,000 to ₹37,000 per month.

It’s crucial to remember that these numbers might change and that your pay could increase quickly as you acquire knowledge and expertise in the field.

Digital Marketing Salary: Based on Experience Fresher, mid level experence, professional in inida

These figures are approximate and can vary based on factors such as the specific role, company size, and individual skills and qualifications.

StateFresher (INR)Mid-Level (INR)Professional (INR)
Maharashtra3-6 lakhs6-10 lakhs10-20 lakhs
Karnataka3-6 lakhs6-10 lakhs10-20 lakhs
Delhi3-6 lakhs6-10 lakhs10-20 lakhs
Tamil Nadu3-6 lakhs6-10 lakhs10-20 lakhs
Telangana3-6 lakhs6-10 lakhs10-20 lakhs

Digital Marketing Salary Based on Job Roles in different states

There are all job roles in digital marketing, we have mentioned some specific or high job roles

StateJob RoleAverage Salary (per annum)
MaharashtraDigital Marketing Manager₹500,000 – ₹1,500,000
SEO Specialist₹300,000 – ₹800,000
Social Media Manager₹400,000 – ₹1,000,000
KarnatakaDigital Marketing Manager₹500,000 – ₹1,500,000
SEO Specialist₹300,000 – ₹800,000
Social Media Manager₹400,000 – ₹1,000,000
DelhiDigital Marketing Manager₹500,000 – ₹1,500,000
SEO Specialist₹300,000 – ₹800,000
Social Media Manager₹400,000 – ₹1,000,000
Tamil NaduDigital Marketing Manager₹500,000 – ₹1,500,000
SEO Specialist₹300,000 – ₹800,000
Social Media Manager₹400,000 – ₹1,000,000
Uttar PradeshDigital Marketing Manager₹500,000 – ₹1,500,000
SEO Specialist₹300,000 – ₹800,000
Social Media Manager₹400,000 – ₹1,000,000

Monthly Salary in Digital Marketing 2024

It’s critical to recognize that the environment of digital marketing is evolving as we move ahead to 2024. The monthly salary will keep changing. But here’s a ballpark idea of what to expect in different roles:

Job RoleMonthly Salary Range (INR)
Digital Marketing Manager₹60,000 – ₹2,00,000+
SEO Specialist₹30,000 – ₹80,000
Content Marketer₹25,000 – ₹60,000
Social Media Manager₹25,000 – ₹75,000
PPC Specialist₹30,000 – ₹90,000
Email Marketing Specialist₹20,000 – ₹50,000


This guide provides a roadmap to understand what salary expectations you can set based on your experience level, location, and desired job role. Remember, acquiring relevant skills and building a strong portfolio are surefire ways to increase your earning potential in this dynamic field. So, keep learning, keep growing, and get ready to thrive in the exciting world of digital marketing!