Hey there, aspiring digital marketing salary for freshers! Wondering what kind of salary awaits you when you step into this dynamic field? Let’s break it down, minus the fancy jargon.
Education Plays a Role, But Not the Whole Show
- Post-grads can aim high: If you’ve got those extra qualifications under your belt, starting salaries could land between Rs. 4-5 lakhs per year. Bonus points for fancy degrees!
- Graduates, don’t despair: Fresh out of college? The average starting range sits around Rs. 3-4 lakhs. Remember, every bit of relevant experience makes you a hotter prospect.
- Undegrades, get proactive: Even before you toss that graduation cap, internships, and a killer portfolio can put you in that same Rs. 3-4 lakhs range upon graduation.
Digital Marketing Roles
1. Digital Marketing Manager
Responsibilities:
- Develop and implement digital marketing strategies.
- Oversee social media, SEO, email marketing, and PPC campaigns.
- Analyze performance metrics and adjust strategies accordingly.
- Manage budgets and allocate resources effectively.
- Coordinate with other departments (e.g., sales, design) to ensure brand consistency.
Time Commitment: Full-time, often requires more than 40 hours per week due to the need to monitor campaigns and make timely adjustments.
Experience Required: 5-7 years in digital marketing, including experience in a managerial role.
2. SEO Specialist
Responsibilities:
- Conduct keyword research and analysis.
- Optimize website content for search engines.
- Monitor and report on website traffic and rankings.
- Implement on-page and off-page SEO strategies.
- Stay updated with the latest SEO trends and algorithm changes.
Time Commitment: Full-time, typically 40 hours per week.
Experience Required: 2-4 years in SEO, with a strong understanding of search engine algorithms and tools like Google Analytics and Search Console.
3. Content Marketer
Responsibilities:
- Create and manage content for blogs, social media, and websites.
- Develop content strategies that align with business goals.
- Collaborate with designers and other writers.
- Analyze content performance and adjust strategies as needed.
- Ensure all content is on-brand and consistent in terms of style and quality.
Time Commitment: Full-time, typically 40 hours per week, with occasional overtime to meet deadlines.
Experience Required: 3-5 years in content creation and marketing, strong writing and editing skills, familiarity with content management systems (CMS).
4. Social Media Manager
Responsibilities:
- Develop and implement social media strategies.
- Create and curate engaging content for social platforms.
- Monitor social media metrics and engagement.
- Interact with followers and respond to comments/messages.
- Stay updated with social media trends and best practices.
Time Commitment: Full-time, often more than 40 hours per week due to the need for real-time engagement.
Experience Required: 2-4 years in social media management, proficiency with social media tools and analytics.
5. PPC Specialist
Responsibilities:
- Plan and execute pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Conduct keyword research and bid management.
- Create compelling ad copy and design.
- Monitor and optimize campaign performance.
- Report on campaign metrics and ROI.
Time Commitment: Full-time, typically 40 hours per week, with the need for regular monitoring and adjustments.
Experience Required: 2-4 years in PPC advertising, strong analytical skills, and familiarity with PPC tools and platforms.
6. Email Marketing Specialist
Responsibilities:
- Develop and execute email marketing campaigns.
- Manage email lists and segmentation.
- Create and test email templates and content.
- Analyze email campaign performance and optimize for better results.
- Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
Time Commitment: Full-time, typically 40 hours per week.
Experience Required: 2-4 years in email marketing, proficiency with email marketing software (e.g., MailChimp, Constant Contact).
7. Analytics Specialist
Responsibilities:
- Track and analyze website and campaign performance metrics.
- Develop dashboards and reports to present data insights.
- Use tools like Google Analytics, Adobe Analytics, and others.
- Provide recommendations based on data analysis to improve marketing strategies.
- Stay updated with the latest analytics tools and trends.
Time Commitment: Full-time, typically 40 hours per week.
Experience Required: 3-5 years in data analytics, strong proficiency with analytics tools, and excellent analytical skills.
Digital marketing work-from-home job
| Company | Job Role | Salary Range (Annual) |
|---|---|---|
| HubSpot | Digital Marketing Manager | $70,000 – $120,000 |
| Content Marketer | $60,000 – $90,000 | |
| SEO Specialist | $65,000 – $100,000 | |
| Automattic | Social Media Manager | $70,000 – $100,000 |
| Content Marketer | $60,000 – $90,000 | |
| PPC Specialist | $65,000 – $95,000 | |
| Shopify | Digital Marketing Manager | $75,000 – $115,000 |
| Email Marketing Specialist | $60,000 – $90,000 | |
| Analytics Specialist | $70,000 – $110,000 | |
| InVision | SEO Specialist | $65,000 – $100,000 |
| Social Media Manager | $70,000 – $95,000 | |
| Content Marketer | $60,000 – $90,000 | |
| Buffer | Digital Marketing Manager | $70,000 – $110,000 |
| Social Media Manager | $65,000 – $90,000 | |
| PPC Specialist | $60,000 – $95,000 | |
| Toptal | Content Marketer | $70,000 – $100,000 |
| Email Marketing Specialist | $65,000 – $90,000 | |
| Analytics Specialist | $75,000 – $110,000 | |
| CZapier | Digital Marketing Manager | $75,000 – $120,000 |
| SEO Specialist | $65,000 – $95,000 | |
| Content Marketer | $60,000 – $90,000 |
Some government companies you can also apply
| Organization | Job Role | Salary Range |
|---|---|---|
| Government of India – Ministry of Information and Broadcasting | Digital Marketing Manager | $50,000 – $70,000 per year |
| National Informatics Centre (NIC) | Social Media Specialist | $40,000 – $60,000 per year |
| Public Sector Banks (e.g., State Bank of India, Punjab National Bank) | SEO Specialist | $45,000 – $65,000 per year |
| Indian Tourism Development Corporation (ITDC) | Content Marketer | $35,000 – $55,000 per year |
| Indian Council for Cultural Relations (ICCR) | Social Media Manager | $40,000 – $60,000 per year |
| National Skill Development Corporation (NSDC) | PPC Specialist | $45,000 – $65,000 per year |
| Digital India Corporation (DIC) | Email Marketing Specialist | $40,000 – $60,000 per year |
| MyGov India | Analytics Specialist | $50,000 – $70,000 per year |
Here is top companies who provide Digital Marketing internship for fresher
1. Fx31Labs
About this company
Driven by a seasoned and experienced leadership team that brings years of technical and commercial knowledge to the table, Fx31Labs is a rapidly growing innovative company in the technology field. Our goal is to provide cutting-edge business and technology solutions and products that spur innovation and expansion.
Salary – 7,000/month
2. Serviam Manpower Private Limited
About this company
Bangalore’s Serviam Manpower Private Limited is a leading HR consulting firm. We are a dynamic, quickly expanding human resources firm that helps businesses find the top applicants for their open positions. With the tagline “Dedicated to Serve,” Serviam, a company founded in 2010, takes great satisfaction in offering the greatest human capital solutions by carefully and rigorously screening potential leaders across a variety of industries to discover the ideal fit. Our areas of expertise include headhunting, executive search and selection, and local, cross-border, and global leadership.
Salary – 6,000/month
3. KEY 4 YOU PVT.LTD
About this company
We are a reputed Real-Estate firm dealing with affordable housing. Normal housing as well as for commercials located in sector 49,Gurgaon.
Salary – 8,000/month
4. AS Brands & Services
About this company
AS Brands & Services is a belief, not just a company! Our PRIDE division specializes in HR solutions for startups and small-to medium-sized organizations, including payroll processing, process management, recruitment, and payroll processing. We at DESIGN YOUR CONVICTION offer excellent paid campaigns, website development and design, social media marketing, graphic design, and SEO services for digital marketing. Our dedication is what drives us to fulfill your dreams, whether they involve improving your online presence or fortifying your personnel.
Salary – 5,000/month
5. Bigul by Bonanza
About this company
At Bigul, we are fervently committed to developing an ecosystem that enables astute traders and investors to envision, develop, and carry out their Mantra. One of the biggest and most established brokerage companies in India, Bonanza Portfolio Limited, is the parent company of Bigul, a cutting-edge FinTech platform. Bigul has brought trust where there had previously been skepticism, radically changing the public’s opinion of stock market broking.
Salary – 10,000/month
The job you see above is posted on naukri.com. These companies have posted jobs for digital marketing interns, in which these freshers will receive a stipend. The larger the company, the higher the stipend. The salary for freshers is also very low. If a company has the budget to pay ₹5000 – ₹10,000 or the required skill, you can see it in the job description or role.
The salary for freshers in digital marketing isn’t much, but you can gain experience through an internship, or you can apply for a job where your salary will increase based on your experience.
Digital marketing salary for freshers in india
| State | Salary Range (per annum) |
|---|---|
| Maharashtra | ₹2,00,000 – ₹3,50,000 |
| Karnataka | ₹2,00,000 – ₹3,50,000 |
| Delhi | ₹2,00,000 – ₹3,50,000 |
| Tamil Nadu | ₹1,80,000 – ₹3,20,000 |
| Telangana | ₹1,80,000 – ₹3,20,000 |
| Uttar Pradesh | ₹1,60,000 – ₹3,00,000 |
In India, entry-level workers in the digital marketing industry can expect a wide variety of pay based on their region, experience level, and organization. Here’s an average of what to anticipate:
- Digital Marketing Intern: Your monthly pay as an intern could range from ₹5,000 to ₹15,000, depending on the company and city.
- Digital Marketing Executive: An entry-level executive’s salary ranges from ₹2.5 to ₹4.5 lakhs per year, or around ₹20,000 to ₹37,000 per month.
It’s crucial to remember that these numbers might change and that your pay could increase quickly as you acquire knowledge and expertise in the field.
Digital Marketing Salary: Based on Experience Fresher, mid level experence, professional in india
Digital Marketing Salary: Based on Experience Fresher, mid level experence, professional in india
These figures are approximate and can vary based on factors such as the specific role, company size, and individual skills and qualifications.
| State | Fresher (INR) | Mid-Level (INR) | Professional (INR) |
|---|---|---|---|
| Maharashtra | 3-6 lakhs | 6-10 lakhs | 10-20 lakhs |
| Karnataka | 3-6 lakhs | 6-10 lakhs | 10-20 lakhs |
| Delhi | 3-6 lakhs | 6-10 lakhs | 10-20 lakhs |
| Tamil Nadu | 3-6 lakhs | 6-10 lakhs | 10-20 lakhs |
| Telangana | 3-6 lakhs | 6-10 lakhs | 10-20 lakhs |
Digital Marketing Salary Based on Job Roles in different states
There are all job roles in digital marketing, we have mentioned some specific or high job roles
| State | Job Role | Average Salary (per annum) |
|---|---|---|
| Maharashtra | Digital Marketing Manager | ₹500,000 – ₹1,500,000 |
| SEO Specialist | ₹300,000 – ₹800,000 | |
| Social Media Manager | ₹400,000 – ₹1,000,000 | |
| Karnataka | Digital Marketing Manager | ₹500,000 – ₹1,500,000 |
| SEO Specialist | ₹300,000 – ₹800,000 | |
| Social Media Manager | ₹400,000 – ₹1,000,000 | |
| Delhi | Digital Marketing Manager | ₹500,000 – ₹1,500,000 |
| SEO Specialist | ₹300,000 – ₹800,000 | |
| Social Media Manager | ₹400,000 – ₹1,000,000 | |
| Tamil Nadu | Digital Marketing Manager | ₹500,000 – ₹1,500,000 |
| SEO Specialist | ₹300,000 – ₹800,000 | |
| Social Media Manager | ₹400,000 – ₹1,000,000 | |
| Uttar Pradesh | Digital Marketing Manager | ₹500,000 – ₹1,500,000 |
| SEO Specialist | ₹300,000 – ₹800,000 | |
| Social Media Manager | ₹400,000 – ₹1,000,000 |
Monthly Salary in Digital Marketing 2024
It’s critical to recognize that the environment of digital marketing is evolving as we move ahead to 2024. The monthly salary will keep changing. But here’s a ballpark idea of what to expect in different roles:
| Job Role | Monthly Salary Range (INR) |
|---|---|
| Digital Marketing Manager | ₹60,000 – ₹2,00,000+ |
| SEO Specialist | ₹30,000 – ₹80,000 |
| Content Marketer | ₹25,000 – ₹60,000 |
| Social Media Manager | ₹25,000 – ₹75,000 |
| PPC Specialist | ₹30,000 – ₹90,000 |
| Email Marketing Specialist | ₹20,000 – ₹50,000 |
Conclusion:
This guide provides a roadmap to understand what salary expectations you can set based on your experience level, location, and desired job role. Remember, acquiring relevant skills and building a strong portfolio are surefire ways to increase your earning potential in this dynamic field. So, keep learning, keep growing, and get ready to thrive in the exciting world of digital marketing!
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