Search Engine Marketing
A course for learning paid Search Engine Ads
The demand for search engine marketing is increasing day by day as it is a very good or efficient way to generate leads. From 2015 to 2024, people have started exploring paid marketing. You will also get to see a graph of your statista.
Presenting one of the most effective way to grow your business in an increasingly competitive marketplace- Search Engine Marketing(SEM). Ads are term pay-per-click ads. It is amazingly powerful way to grow a business. It offers advertisers the opportunity to put their ads in front of motivated customers who are more likely to buy the product.
Find more statistics at Statista
How many ads in Search Engine Marketing
Search ad
They’re masters of relevancy, appearing only when users search for keywords related to your product or service. Imagine searching for “Digital marketing”
Video ad
Video ads are the commercials of the internet age. They’re short, attention-grabbing clips that play on platforms like YouTube and social media. Unlike static ads, they leverage the power of moving images, sound, and storytelling to leave a lasting impression.
Shopping Ads
Similar to little online shopping windows on search results pages are shopping advertising. They quickly display product details, including pictures, costs, and reviews.
App ads
App ads are like mini commercials for phone apps. You might see them while browsing websites, watching videos, or even searching for something else online.
Display Ads
They pop up on websites and apps you visit, showing pictures, animations, or even short videos. These ads are trying to grab your attention and get you interested in a product, service, or website.
SEM Job Opportunities and Salary in Major Indian Cities
| City | Average Salary (₹) | Notes |
|---|---|---|
| Mumbai | 500,000 – 800,000 | High cost of living, competitive market |
| Delhi (NCR) | 450,000 – 700,000 | High demand for SEM professionals, diverse industries |
| Bangalore | 420,000 – 650,000 | Hub for tech startups, growing SEM demand |
| Hyderabad | 400,000 – 600,000 | Growing IT sector, good work-life balance |
| Chennai | 380,000 – 550,000 | Strong focus on digital marketing, competitive salaries |
| Pune | 350,000 – 500,000 | Affordable living compared to metros, growing IT hub |
Core of SEM Strategy
As we talk about the strategies of SEM. SEM strategy comes down to optimizing paid search ads with a specific goal in mind. In order to create a good strategy, you must understand how paid ads platforms works and effectively manage variables that affect performance such as keywords, budget, and copy.
Let’s expertise in the strategy of SEM and grow the marketing skills using search engine platform. The platform use in wide range and popular among people. It step up you towards your career objectives.
