Instagram is more popular because its content focuses more on visuals. So, you can be the king of market on Instagram if your product is presentable in design. This social media platform support images and videos in a very engaging and creative way. Also, it has large amount of audience with whom we can connect easily. With the help of some Instagram marketing strategies you can gain more attention and customers.

Effective 6 Steps for building Instagram marketing strategies to boost your online business:


1. Set your goals for Instagram Marketing

The first thing you need to define that why are you using this platform. After answering this question you need to curate your strategies according to it. To be successful on Instagram in the long-run, you must have a set purpose and goals so you can justify your time, energy, and monetary investment.

Instagram can have multiple goals — you can post product images while also sharing user-generated content (UGC). If you have set why are you sharing this post then it becomes easier to track your performance through analytics tools.

2. Choose Instagram target audience wisely

After answering why now you need to answer who you need to target as your audience. The factors you need to consider about the audience are age, location, gender, income, interest.

Monitor popular events and interest hashtags related to your business. Instagram makes its easy to define your audience by clearing their interest. We can check on competitors followers too. By searching hashtags related to business and then checking what kind of audience are engaging with it. This helps us to define our audience.

3. Conduct a competitive analysis

After you determine your Instagram audience, do a competitive analysis to see what other marketers in your field are posting. Make a list of your competitors who are on Instagram and then keeps on checking their content. Check the type of content they are sharing and how people are responding to it. By this you can learn from their mistakes and get inspire by their good work too.

See what posts are getting the highest engagement, what popular hashtags they’re using, what their captions are, how often they post, and how quickly they’re growing. This information can serve as a benchmark as you start growing your own account.

4. Compose an editorial calendar

By creating an editorial calendar business can save their time and easily manage their posting on Instagram. Create your post and captions with right hashtags and set them in advance when they are going to publish. This will avoid any delay in posting or no posting due to any reasons.

With an editorial calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts.


5. Build a consistent brand name is important for Instagram Marketing strategies

Differentiation in post type that confuses the audience might lead to loss in the number of follower. To prevent this, maintain a consistent brand aesthetic on your Instagram account.

Determine what this looks like by thinking about your brand personality. What are your brand values? How would your customers and employees define your brand? Are you bold, playful, gritty, or adventurous?

Keep your content type that matches with the brand personality. Be consistent in posting the related content type to engage your audience.

6. Grow your Instagram follower base

Having good amount of followers not only increases the engagement but also attracts others to follow. By creating contents that focuses on the audience can engage them and wants them to retain. Growing your following takes serious time and energy.

Make your username easy and recognizable. So, anyone can easily search for you and then they can follow you. The bio you fill should be attractive and self explanatory. After this start posting engaging content. So customer can know what type of business you are and whether it is worth following. Then, start following accounts that interest you and relate to your business.

After you follow an account, interact with their content. This is the most natural way to draw attention to your own Instagram account without being spammy. And don’t avoid to reply to the comments you get on your post. This will encourage users to comment more.
Encourage others to share your content. Invite brand ambassadors to share your account or collaborate with similar accounts.
Lastly, be sure to promote your Instagram on other channels.


Instagram can be a boon to your business. This is a very fun and interactive way to interact with your audience. For this Instagram has many features to use. The thing you need to keep in mind is building Instagram marketing strategies in an effective way to boost your Instagram account.

If you are a beginner and wants to learn theses strategies more deeply you can check out our Social Media Marketing course.