If you are wondering who can do digital marketing ? Whether you are eligible for this career or not. In this article we have presented the list of personnel who can do digital marketing. Do you know? According to Pew Research, “Constant” internet usage among adults increased by 5% in just the last three years. This increases the scope of doing digital marketing for youngsters. They can build their career in the field. There is handsome earning you can get if you ace in your digital marketing career. First, lets introduce this field to our audience.
What is Digital Marketing?
Digital marketing is the act of selling products and services through channels such as Social Media, SEO, E-mail, and Mobile Apps. Therefore, Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Following are the types of Digital Marketing:
1. Search Engine Optimization (SEO) –
Search engine optimization is the art and practice of getting pages to rank higher in search engines such as Google and Bing to increase the traffic to your site organically.
2. Content Marketing –
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. To persuade them to make purchase from the company.
3. Social Media Marketing –
The use of social media and social networks to market a company’s products and services is known as Social Media Marketing.
4. Pay Per Click (PPC) –
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
5. Affiliate Marketing –
A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
7. Email Marketing –
Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Who can do gain this skill ?
1. Marketing & PR Professionals –
A person having a marketing field can upgrade his skill by learning digital marketing. They can make his marketing efforts strong by backing them up with digital platforms.
2. BBA/ MBA Students-
Students of BBA and MBA can learn this side by side with their course. They can make their resume more attractive to employers by gaining this additional skill.
3. Recent Graduates –
New Exciting Career Opportunities can be build for recent graduates to make their career in the evolving field of Internet Marketing.
4. Blogger –
If you write blogs to make audience aware about specific topic. You can do Digital Marketing to rank the blog high in search results. To increase the audience base and increase traffic to your blog.
5. 12th pass out-
Students who have finished schooling can gain this marketing skill during the time period before going to college. They can also go for part time internship during their college days. So, that they can get job ready after completing their college.
Conclusion: Digital Marketing is a trending field in this decade. There is no higher qualification is needed to become a digital marketer. A simple understanding of how internet works is enough. If you are looking to go in this field. You can opt for any trusted digital marketing institute to gain the skills.