1. Confirm Your Career Choice
Social media roles are often autonomous, and they can be unstructured and fluid due to the constantly changing nature of technology. If you’re after a steady job with no surprises, a social media career may not be the best choice for you.
2. Be Aware
Investigate all the popular and niche social media channels, and become proficient on at least four to five different sites. Find out what other sorts of programs and applications could add value to your skillset (such as a basic knowledge of HTML). Get familiar with the terms and language specific to the sector.
3. Educate Yourself
Formal qualifications and professional exposure don’t need to be a full-time affair. Think about short courses, attending conferences in the social media space, and networking events as ways to pick up new insights and strategies. Even better, shadow a social media expert to gain a good insight into the day-to-day responsibilities of the role.
4. Learn on the Job
Many professionals with expertise in social media have made the transfer from a related sector. See how you may participate in social media projects in other areas of your department and develop a social media career for yourself in your current function if your skillset and profession already have a marketing, journalism, or advertising skew.
5. Demonstrate Your Passion
Those who succeed in this emerging field have a real belief in new communication channels, technologies, and ways of working. Make sure you’re a personal advocate for the value that social media can bring to an organization—be it a small, family-owned operation or a corporate blue chip.
6. Grow Your Network
What better way to cement existing relationships and extend your network than by connecting online? Make sure that when someone views your profile, you’re connected to industry experts and influencers.
Not only will their expertise add value to your growing skillset, but being well-connected in the online space is a definite advantage if you’re interested in a social media career. Various sites make managing these relationships simple but make sure you also attend events and seminars to build solid relationships in real time.
7. Offer Your Skills for Free
The best way to demonstrate your skill is to put all that theory into practice. Offer a few businesses in your industry or neighborhood a free social media study if you’re just starting out on your own.
Participate in your friends’ enterprises as much as you can, and keep track of the actions you took to succeed. Offer your expertise and time as a volunteer for any internal social media projects if you are already a member of a sizable marketing department. You’ll be at the top of your employer’s list when a social media opportunity presents itself.