Marketing is the action or business of promoting and selling products or services, including market research and advertising. There are two types of marketing: Traditional vs Digital Marketing. This article is beneficial for both the students and businessmen.

Traditional Marketing:

These institutes offer comprehensive courses and training programs that cover all aspects of digital marketing. They also provide practical training, live projects and internships to help students gain practical experience in the field. By enrolling in one of these institutes, you can gain the necessary knowledge and skills to build a successful career in digital marketing.

The most commonly used traditional marketing strategies are:

  • Business cards
  • TV and Radio Ads
  • Billboards and signage
  • Telephone Marketing
  • Brochures and Flyers

Advantages of Traditional Marketing:

  • Easy to understand
  • Easier reach to the local audience
  • Opportunity for powerful creative efforts

Disadvantages of Traditional Marketing:

  • Targeted customer is minimum
  • Little interaction between the marketer and the customer

Digital Marketing:

Digital marketing aims to satisfy customers by focusing on their needs and wants. Digital marketing is customer-centric. It has a broader meaning and is based on a fresh marketing idea. Its foundation is bridge marketing. It is multidimensional, because apart from selling goods and earning profits, it also emphasizes on customer happiness, planning, after-sales support and many other factors.

The most commonly used Digital Marketing strategies are:

  • Internet ads
  • E-commerce websites
  • E-mail Marketing
  • Marketing Automation
  • Use of Social Media

Advantages of Digital Marketing:

  • Cost-effective
  • The deeper level of customer engagement and targeting
  • High ROI (Return on Investment)
  • Opened to larger and bigger markets

Disadvantages of Digital Marketing:

  • More costly in implementing
  • Require technical skill to be active in digital marketing and in use of the internet

Comparing Traditional vs Digital Marketing

Traditional MarketingDigital Marketing
Traditional marketing refers to the time-honored strategies used by businesses to advertise their goods and services,This concept starts with the target market selection and finding the needs and wants of the target market so selected.
including print ads, billboards, radio and TV commercials, direct mail, and event sponsorships.It focuses on the needs and wants of the consumer.
It stresses upon the product of the manufacturer.It stresses upon the interests and needs of the consumer.
The objective of marketing under the traditional concept is maximizing profit by maximizing sales.The objective of marketing under the digital concept is maximizing profit but through consumer satisfaction.
It aims at achieving short-term goals.It aims at achieving long-term goals.
Traditional marketing techniques have, however, lost favor as businesses increasingly rely on internet advertising, social media, and other digital platforms to interact with their target audiences.The means to achieve the objective of marketing: consumer satisfaction is achieved through coordinated marketing techniques.
The focus of this traditional marketing concept is on the production.The focus of this digital marketing concept is on consumer satisfaction.
Traditional Marketing includes production concept, product concept, and selling concept.Digital Marketing includes consumer-oriented philosophy, societal oriented philosophy.