For website the important metric is its visitor. This makes importance of SEO high for the developer. So, that we can start SEO from the beginning.
Creating a user friendly websites can aid SEO if done by good developer. Even just the basics could allow you to make more informed decisions and offer a better service for your clients. A developer doesn’t have to be good in SEO but here are some SEO practices for developer that can be done by them for the success of the website.
Web development and SEO is intertwined profession. Expert in both field should have basic understanding of each others work.
What Are SEO Practices For Developers Need to Know?
If you’re responsible for building and maintaining a website, you’re also partially responsible for making sure it can rank in the search engines.
Here are eight best SEO practices developers can focus to make their website successful in the term of SEO.
1. The codes should be kept clean
Keeping your code clean is one of the first steps in SEO for developers. When people land on a website, they make quick-fire decisions about whether it’s worth the effort.
Consumers value convenience more than almost anything else. We want quick access to information, and everything that gets in the way damages the user experience. More complicated code can lead to more roadblocks for site visitors.
2. Keep Load Times Fast
Load times are vital to SEO. Search engine loves the website that can easily be accessed and gives information quickly to their users. Google prioritize website that loads faster. A page load time impacts its bounce rate. For example, pages that take two seconds to load have an average bounce rate of six percent. At four seconds, that rate jumps to 24 percent, and once a mere six seconds have passed, 46 percent of visitors are gone.
When notices when people just back off from site immediately, it thinks that website is not worth it and ranks it low.
3. Correct Redirects should be used
Website are constantly changes with the time and change in offers. Content gets updated, pages move, new elements are added, and developers make sure this happens smoothly.
Every thing we do in the website should be valuable for the user. However, you’ve also got to think about how the crawlers view your website.
This is where it’s essential to understand how redirects work in SEO.
The two most common redirects that affect SEO are 301 and 302 redirects.
A 301 redirect tells the search engine that page is permanently removed from the website. This is necessary because this will let search engine to transfer the link quality of the original page to new page.
A 302 redirect, on the other hand, indicates that a page has moved temporarily. This is done when website is redesigning or updating by the developer, but you still want to keep the original page’s link equity.
Using redirects correctly may seem like a small thing, but it can make a big difference in SEO terms.
4. Add a Sitemap
Search engines don’t experience a website like humans do. By adding sitemap we tell crawler easily that how are pages linked together. When indexing your site, bots follow every link to see where they go. One way you can help with this process is by adding a sitemap. If you use good internal linking that will help Google and the other search engines to crawl your entire site. However, large sites can get complicated, so a sitemap makes things easier for the search engines and ensures your site will be indexed appropriately.
5. Makes website mobile friendly
Mobile devices account for 54.8 percent of website traffic. Google always prioritize website which gives best experience in mobile under its mobile-first indexing algorithm. In this bots crawl your site, they use the mobile version. If your website doesn’t perform on mobile devices, it’s unlikely to rank highly on SERPs.
To check how your website performs for mobile, Google’s mobile-friendly test is a convenient option. It gives you a quick performance check and tells you where you can make improvements.
6. Check the Robots.txt File
The robots.txt file sets rules for how web crawlers crawl different parts of a website. It’s a simple piece of code, but it can have a significant impact.
A robots.txt file unintentionally blocking crawlers from content can be catastrophic for SEO. If the bots can’t crawl the page, it won’t be indexed—meaning it won’t appear in search results.
7. Use Follow/No Follow Links Appropriately
One distinction to be aware of is follow links vs. no-follow links.
Follow links, also called do-follow links, are backlinks where the person linking to the page doesn’t edit the HTML to ensure Google doesn’t associate their site with another. When a site gives a clean backlink with no changes, a crawler sees this as one page vouching for the quality of the other.
Crawlers still look at no-follow links to see where they go, but they don’t ascribe value to the link.
In the SEO standpoint, follow links are important from the high authority website that link to your website. However, you should still consider no-follow links valuable. Even if the link itself doesn’t give authority, it can still drive traffic to or from your site.
To communicate properly with the crawler developer should make sure that links are used in right way.
8. Understand and Implement Structured Data
Developers already know how to format a page so that all parts of it flows well and can be read by both human and search engine searchers.
Properly used structured data tells google that exactly what is presented in every part of the webpage. It simplify its work by telling google clearly what are we answering.
So, by these SEO practices for developer can give a best SEO support to the website. That will increase the chances of website to rank high on the search engine result page.