This post will be helpful to you if you have taken a digital marketing course anywhere. I’ll talk about taking opportunities in the SEO field and jobs in the digital marketing sector in this article.

Students take courses in digital marketing from institutes, and the institutes hire their graduates. The result is that the institutes teach their pupils the identical subject from their study materials over and over again.

The pupils consequently do poorly in their interviews for jobs. The interviewer at the company where the students are applying for a job asks them various questions that they are unable to respond to.

The pupils only understand the course in part as a result. As a result, the students are required to complete internships.

SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image searchvideo searchacademic search,[2] news search, and industry-specific vertical search engines.

SEO is a big part of Digital Marketing, students do not have an idea what type of jobs are in the SEO field in Digital Marketing. Below are discussed jobs in the SEO field.

Job TitleDescriptionSalary Range
SEO SpecialistOptimizes websites for search engines conducts keyword research, analyzes content performance, and builds strategies to improve organic search ranking.$50,000 – $80,000
Technical SEO SpecialistFocuses on the technical aspects of a website that affect search performance, including site speed, mobile-friendliness, and code optimization.$60,000 – $90,000
Content Strategist (SEO)Develops content plans that are informative, engaging, and optimized for search engines, ensuring content aligns with SEO best practices.$65,000 – $100,000
Link Building SpecialistAcquires high-quality backlinks from other websites to boost a website’s authority and search ranking.$55,000 – $85,000
Local SEO SpecialistOptimizes websites for local search results, targeting specific geographic areas to ensure local businesses are found by nearby searchers$50,000 – $80,000
E-commerce SEO ManagerOversees SEO strategies specifically for e-commerce websites, focusing on product page optimization, user experience, and conversion rate optimization (CRO).$70,000 – $110,000
SEO AnalystAnalyzes SEO data to identify trends, measure performance (traffic, ranking), and make data-driven recommendations for improvement.$45,000 – $75,000
SEO ConsultantProvides SEO expertise and guidance to businesses on a contract basis, helping them develop and implement effective SEO strategies.$75,000+ (Varies by experience)
SEO TrainerTeaches individuals and businesses about SEO best practices, including keyword research, on-page optimization, and link building.$40,000 – $80,000 (Varies by experience)
SEO ManagerLeads and manages a team of SEO professionals, overseeing the overall SEO strategy, setting goals, and measuring results.$80,000 – $120,000
SEO Sales RepresentativeSells SEO services to businesses and organizations, identifying their SEO needs and creating proposals that demonstrate the value of SEO.$50,000 – $90,000 (Commission may apply)

Jobs in the SEO field (Digital Marketing)

1. SEO Trainee:

SEO Trainee is a beginner-level job. It’s typically for freshers, who will be working under a Consultant Manager or Strategist.

This job is procedural or execution oriented where the SEO Trainee will work on Link Building, directory submissions, tracking SEO Keywords, monthly report creations, tracking ranks of keywords, etc.

Salaries: At the trainee level, of course, you are starting up your refresher, you cant perform right from day 1, so the salary will be accordingly 1 lakh to 2.5 lakhs per annum.

2. SEO Analyst:

When a person moves to an SEO Analyst job after being an SEO Trainee, the person has gained some experience, now the expectations from this job are also to, interpret the reports, measures one will take to improve the traffic of the websites, make strategies and reports on keywords and all.

Salaries: At the post of SEO Analyst the earning will be around 2.2 to 3.3 lakhs per annum.

3. SEO Strategist:

As the name suggests, this job is all about making strategies.

A person approaching this job role will be responsible for why some website traffic, organic targets are achieved or not achieved, if not achieved what are measures one can take to achieve those targets.

In this role, the person will also be guiding your juniors, responsible for procedural or execution works SEO trainees doing. Moreover, you will also oversee the strategies the analyst is making.

He/she will be working as a team and will handle all his team members.

And for your role also, one will be responsible for achieving online targets and competitive analysis.

Salaries: When you ladder from SEO Analyst to SEO Strategist, the salary is around 3.3 lakhs to 5 lakhs.

4. SEO Consultant or Manager:

An agency manager or SEO consultant’s position is a highly valued, crucial employment in which the individual will be in charge of multiple projects.

In addition to their internal stakeholders, they will also be dealing with those of the agency, which essentially implies that they will be interacting with a variety of stakeholders.

A stakeholder is someone who has an interest or concern in a linked area, particularly in business.

It’s a really rewarding career because it will teach you about many businesses. One will start studying and accumulating knowledge from there, for instance, if one has five clients and two of them are in the finance industry and the others are in the healthcare industry.

Thus, this is a fun and fulfilling career; nevertheless, it comes with experience, and one has to ladder up gradually to reach this role.

Also, it’s also a job of high pressure because of so much work as one will be responsible to the clients, their targets and achievements, etc.

One will also get exposure to tech developments, taking decisions on what kind of implementation or tech integrations are required on your website in order to do SEO properly.

Salaries: Consultant at a managerial level, the salary is about 5 lakhs to 7.5 lakhs.

5. SEO Director: 

The main job of this person is to do stakeholder management which simply means that the SEO Director will be learning with the different stakeholders across the marketing teams and with business teams, finance teams, and other teams.

For example, if there is a larger brand campaign coming up then the SEO Director will consult the marketing team, if there is any business requirement your CEO asks you for more revenue through organic, that’s where SEO Director will sit and have discussions.

So, the SEO Director will hire all the junior job posts. His role is also to manage the overall strategy and make sure that the SEO strategy is resulting in more traffic.

Salaries: As a senior post in SEO, as an SEO Director, if working in a smaller company, one will earn around 7.5 to 8 lakhs, and if it’s a big company, it can go as high as 20 lakhs or beyond.