If you are someone who has done a digital marketing course from somewhere then this article is beneficial for you. In this article, I will discuss about Jobs in the SEO field (Digital Marketing) Take Opportunity in SEO Field.
Students do digital marketing courses from institutes, and the institute provides jobs to their students. Now, what happens is that the institutes train their students with the same old material from their study material.
Because of which the students suffer in their job interviews. When the students go for an interview in a company, the interviewer asks different types of questions from students which they are unable to answer.
So the students have half knowledge about the course. Because of which the students have to do internships first and then after 6months to 1year of experience, they are eligible for jobs in companies.
SEO is a big part of Digital Marketing. SEO or Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO is a big part of Digital Marketing, students do not have an idea for what type of jobs are their in the SEO field in Digital Marketing. Below are discussed the jobs in the SEO field.
Jobs in SEO field (Digital Marketing)
1. SEO Trainee:
SEO Trainee is a beginner-level job. Its typically for freshers, who will be working under a Consultant Manager or Strategist.
This job is procedural or execution oriented where the SEO Trainee will work on Link Building, directory submissions, tracking SEO Keywords, monthly reports creations, tracking ranks of keywords, etc.
Salaries: At the trainee level, of course, you are starting up your refresher, you cant perform right from day 1, so the salary will be accordingly 1 lakhs to 2.5 lakhs per annum.
2. SEO Analyst:
When a person moves to an SEO Analyst job after an SEO Trainee, the person has gained some experience, now the expectations from this job are also to, interpret the reports, measures one will take to improve the traffic of the websites, making strategies and reports on keywords and all.
Salaries: At the post of SEO Analyst the earning will be around 2.2 to 3.3 lakhs per annum.
3. SEO Strategist:
As the name suggests, this job is all about making strategies.
A person approaching this job role will be responsible for why some website traffic, organic targets are achieved or not achieved, if not achieved what are the measures one can take to achieve those targets.
In this role, the person will also be guiding your juniors, responsible for procedural or execution works SEO trainees doing. Moreover, you will also oversee the strategies the analyst is making.
He/she will be working as a team, will handle all his team members.
And for your role also, one will be responsible for achieving online targets and competitive analysis.
Salaries: When you ladder from SEO Analyst to SEO Strategist, the salary is around 3.3 lakhs to 5 lakhs.
4. SEO Consultant or Manager:
The job of an SEO Consultant or Manager of an agency is an extremely, critical and important paid role where the person will be managing several projects.
At the same time will also be interacting with the agency clients, which simply means that they will be interacting with several stakeholders apart from their internal stakeholders.
A stakeholder is a person with a concern or interest in the related field, especially in business.
It’s a very enriching job because one will learn insights into different industries. For example, if one has five clients, 2 clients are from finance and the rest are from health care, so one will begin learning and gaining knowledge from there.
So this is an exciting and enriching job, however, it comes with experience, one has to ladder up gradually to reach this role.
Also, it’s also a job of high pressure because of so much work as one will be responsible to the clients, their targets and achievements, etc.
One will also get exposure to tech developments, taking decisions on what kind of implementation or tech integrations are required on your website in order to do SEO properly.
Salaries: Consultant at a managerial level, the salary is about 5 lakhs to 7.5 lakhs.
5. SEO Director:
The main job of this person is to do stakeholder management which simply means that the SEO Director will be leaning with the different stakeholders across the marketing teams and with business teams, finance teams, and other teams.
For example, if there is a larger brand campaign coming up then the SEO Director will consult the marketing team, if there is any business requirement your CEO asks you for more revenue through organic, that’s where SEO Director will sit and have discussions.
So, the SEO Director will hire all the junior job posts. His role is also to manage the overall strategy and make sure that the SEO strategy is resulting in more traffic.
Salaries: As a senior most post in SEO, as an SEO Director, if working in a smaller company, one will earn around 7.5 to 8 lakhs, and if it’s a big company, it can go as high as 20 lakhs or beyond.