Set Your Maximum Daily Budget and Project Results
Before immediately diving into campaign creation for your low-budget PPC campaign, you should project your results in advance to build realistic expectations.
This is a low-budget campaign. While “low-budget” is relative, low-budget ain’t a cash cow.
So expecting $2,000 in profit overnight is likely to lead you to cancelling or jumping the gun on ad spend.
To start, enter the maximum of your low-budget spend that you are comfortable with spending in a one day
Start With a Specific or relevant Long Tail and Keyword
Low-budget campaigns on PPC aren’t new. They aren’t some hot trend or hip growth hack (Also, can we please stop using the term growth hack??).
But most people get low-budget campaigns wrong. They take decision the same approach as any other campaign and just expect a scaled-down version of the results.
When running low-budget campaigns you literally cannot pay for multiple keywords and get results.
if your budget is 500 Rs a day, why are you bidding on ten keywords costing that amount for a single click?
The biggest mistake I’ve seen in years of PPC work is spreading yourself too thin. Bidding on too many keywords and creating too many ad groups.
When it comes to low-budget campaigns, you only need one good keyword.
And this keyword should be as specific as possible. You shouldn’t be targeting head terms like “SEO.”
Create a SKAG Landing Page That Converts
Typical landing pages in most PPC campaigns are to blame for the lack of conversions.
Driving clicks on your ad is relatively easy. Especially if you follow the idea of specificity and creating SKAGs.
You are thereby honing in on specific terms and offers that your audience is directly looking for.
But when you look at landing page conversion rates for PPC
How can we drive such a big CTR and almost no conversions?
Some reasons why you’re not spending all your Google Ads budget
You’re using manual bidding with a too limited budget: When setting up a Google Ads account or preparing to launch a new campaign, one of the key steps you have to go through is defining your bidding strategy. The fact is that if you’re using a manual bidding system, a too limited budget might be the source of your issue.
You’re using an inaccurate automated bidding strategy: As we said earlier, when defining your bidding strategy you have two options and automated bidding strategies is one of them. Google Ads classifies strategies according to different objectives. Let’s say you’re setting up a brand new campaign for those bikinis and you really want to see those conversions spike. You thus decide to go for a Target ROAS strategy. According to Google, this automated strategy.
Your segmentation type is too restricted: To provide your campaign with even more details and help it reach success, you can use different types of segmentation to organize them. you might have pushed your partition to such a level that the final audience could turn out to be uninterested in what you’re offering. Your ads may then show to them, but not get clicked on, resulting in a stalling daily Google Ads budget.