Introduction to Digital Marketing as a career:

A student is always curious to know from where to start at the beginning of any career. So, if you are looking to start a career in the digital marketing industry, here are some pointers you can follow. By this, it will provide a roadmap to your bright career. A digital marketing career isn’t necessarily the dream job most people aspire to while they’re in school. But when you consider the opportunities in this dynamic field, you’ll see that the digital marketing career outlook is nothing but positive and will continue to be so in 2021.

One of the reasons a digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability.

The followings are the steps to start a career in digital marketing:

1. Learn the basics of digital marketing
The first step is to study the background of this marketing field. Basic concepts and their functioning are the main components of learning.

Digital marketing has a number of components that cover all areas of online promotion. You need to know that this field is very diverse having a number of channels that can be used in the field.

2. Do practice on a self-made website
Once you get familiar with the concept. Now it is necessary to implement that knowledge practically. For this, you can make your website and start applying your knowledge into it.

The Digital Marketing field is a measurable and practical field. It is not limited to theory.  You need to know how to apply the different techniques in practice.

To gain the necessary skills and confidence, start your own website that will make your concepts crystal clear.

3. Get a digital marketing job as a freelancer
After you are familiar with how to implement practices in the real world. Now you know how to get results and in which way you can utilize them. You can broaden your work area by working as a freelancer.

Through this step, you will not only become good in the field but also you can learn client handling too. If you are a beginner, start with easy and quick tasks first and gradually move into large projects. And remember you are doing this to gain experience so the charges you take should be acceptable enough for the client.

4. Get a real internship
If you are finding it difficult to acquire clients for freelancing. Then you should start looking for internships to grow your skills and experience.

This is highly recommended because you will get to learn how digital marketing agency works. In the beginning, it is possible that you will not be paid. So, gather experience as much as you can so you can start earning with a good salary package.

5.  Keep learning
Digital marketing tactics change from time to time. Some digital marketers love this and some hate it, but it’s a fact that digital marketing is running at a very high pace in the market.

Google is deploying hundreds of changes related to organic and paid searches per year, the Facebook algorithm is constantly changing and in general, the digital marketing landscape is extremely dynamic.

This means that if you decide to follow a career in digital marketing, you should know in advance that learning will be part of your regular daily activities.


According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and much more. A career in digital marketing is a great choice if you accept all the challenges possessed by the field. Follow this roadmap to start a career in digital marketing to reach a higher end of the pay scale.