SEO courses might not be so easy to understand without understanding first-line tools like Google Search Console. This is a free tool that a student can use without paying money. So this is the first piece of advice we want to give to those who feel the thirst for knowledge. As a student, your way should start from learning this tool. So don’t miss it.

The most popular tool that a digital marketing student can learn using it.

It’s common to understand that new students in digital marketing have to be familiar with all tools related to the field. Google Search Console (formerly Google Webmaster Tools) is also a tool used for Search engine ranking.

Why Google Search Console should be the first to learn a thing in SEO

It is a free platform for anyone by Google, you can access using your own google account ID (popularly known as Gmail ID). You can monitor your website how Google is viewing your site and optimize its organic presence. Google search console gives you the opportunity to rate your SEO efforts & directions. A student need not spend money to learn this, & obviously, it’s an official & free tool. So for any SEO student, it’s a great place to start with.

How we integrate Google Search Console in our courses

In our advanced course of digital marketing, we give it a place. Though we don’t have any non-advacne course, all we have is an advanced course in digital marketing ofcourse.

Extended Google Search console abilities

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. There are a few dimensions you need to understand to get familiar with the working of the tool. Also, you need to know metrics that are used to monitor the performance.

Google Search Console Dimensions and Metrics

There are a few terms you should understand before using GSC.

1. Google Search Console query

This tool helps us to know what are the keywords entered by the users that results our website in the search engine result page. It provides a list of the search terms that generated impression of the website. Now lets understand what is impression.

2. Impression

Impressions are the metric used to count the number of times a link of website is shown in Search Engine Result Page at a given period of time.

3. Click

After your website link appeared in the search result page and user finds it relevant and clicks on it. The click is count by the console as the number of time the website URL get clicked by the user.

Also, this doesn’t include paid Google results.

4. Average Position

This is the mean ranking of your page(s) for a query or queries. For example your home page is ranking 2nd for particular keyword and your service page is ranking 4th for particular keyword. The average position for this URL would be 3 (assuming we were ranking for literally nothing else).

5. CTR – Click Through Rate

CTR, or click-through rate, is equal to Clicks divided by Impressions, multiplied by 100. If our post shows up in 40 searches, and generates 20 clicks, our CTR would be 50%.

Conclusion: Google Search console helps us to see how google is viewing our website. And there are metrics to monitor them and analyze them what steps should be taken next.

And If you want to learn more in-depth knowledge of Google Search Console then you can join our Beginners Digital Marketing Course.