According to a recent report by Marketing Hiring Trends, 69% of companies in the United States will hire more digital marketers in 2024. The digital marketing industry in the United States is worth nearly $481 billion, and it is expected to grow by almost 28% compared to 2019.

The following graph shows the expected change in marketing spending in the United States from 2012 to 2024:

!Marketing spending in the U.S. 2019-2022, by channel

The Bureau of Labor Statistics projects that digital marketing job demand in the United States will increase by 10% by 2026, which is above the average for all careers.

The logic behind the growth of digital marketing is that the world is becoming more digitized, and businesses are increasingly relying on digital marketing to reach their target audience. With the rise of social media and other digital platforms, businesses can now reach a wider audience than ever before. As a result, the demand for digital marketing professionals is expected to continue to grow in the coming years.

In India, the digital advertising industry grew to a market size of almost 300 billion Indian rupees in the year 2022, a considerable leap from the market size in 2016. Owing to the progressive growth of the digital media market in India, digital advertising was projected to expand to over half a trillion Indian rupees by 2024, reflecting the rising trend that developed over the past years.

The following table shows the market size of the digital advertising industry across India from 2016 to 2022, with estimates until 2024 (in billion Indian rupees):

CharacteristicMarket size in billion Indian rupees
The market size of the digital advertising industry in India 2016-2024300
The market size of the digital advertising industry in India 2024-2024500

As internet accessibility in India continues to expand, content consumption has seen a significant shift toward online platforms. Notably, India boasts the highest number of YouTube users worldwide. Given the potential of social media to reach a wider audience, it is expected to remain a prevailing trend in India’s digital advertising landscape.

Note: The table above is included because we want you to understand and compare the industry size.

“The world needs a lot of skillful digital marketers”.

Lack of Practical Experience

One common obstacle for individuals after completing a digital marketing course is the lack of practical experience. Good jobs are available in the market, but companies are struggling to find the right candidates. Lack of experience is a significant factor that prevents companies from hiring employees who have no practical experience.

Many digital marketing institutes offer courses that lack practical experience and rely on outdated videos and materials. Such courses cannot provide a comprehensive education, and students who rely solely on them may struggle to find employment.

Therefore, it is essential to practice and gain practical experience. If you want to secure a digital marketing job of your choice in 2024, you will need to work hard.”

Outdated Skills of digital marketing

Another reason for not getting a job in 2024 could be that the digital marketing course you have done may have been updated. For example, Google releases a lot of updates in a day and you complete it by watching the videos of this course. If so, then chances are that it may not be of use to you.

Another example is that you go to some platforms like TikTok, which was banned in India, so if you have taken some training on it, then obviously it will not be of use to you now because it This quote is updated in the context of India, it is of no use to you in marketing, the employer will not hire you and you will face difficulty in making your career.

The advice is to stay updated and work with updated technology so that the performance is good for your company. And if your interview goes well, you will be selected.

Networking Deficiency

These digital marketing career tips can help you keep your current job and advance in your company. If you are already working in digital marketing and want to get promoted, networking is important for manual outreach for backlinks, shares, reviews, podcast creations, interview creations, etc.

Many people in India complete digital marketing courses but do not pay attention to networking. However honest they may work, networking is essential in digital marketing. You can also ask for help whenever you need a social share or review.

It is important to maintain a network so that you can collaborate with others on projects that will help the project grow. If the project grows, your employer will be happy, and you will be more likely to get a promotion. Keep this in mind in 2024 and may the relationships you build in 2023 grow stronger in 2024.

Poorly Crafted Resumes and Cover Letters

It doesn’t matter how much knowledge you have if you don’t show your courses with a good presentation on your resume. Presentation is one of the biggest aspects of digital marketing and your self-presentation is the biggest aspect in the interview.

If you do not create attraction then your selection will not be easy but the thing to be kept in mind here is that you should never write false things on your resume even by mistake nor do you exaggerate things because the interviewer knows everything.

We want you to make a resume with everything you know, including sharp details, and keep it systematic and step-by-step.

What you can do better to get a digital marketing job

Do’sDon’ts
Gain practical experience through internships
Stay updated with industry trends and tools
Network actively within the industry
Craft a compelling resume and cover letter
Rely solely on theoretical knowledge
Neglect continuous learning and skill upgrades
Overlook the importance of networking
Use outdated or poorly crafted application materials

Always remember, while searching for a digital marketing institute, be cautious of exaggerated claims. Stay informed and make wise decisions.

Reasons & Solutions : Why you are not getting job even after completing digital marketing course [Simplified table]

ReasonSolution
Lack of practical experienceGain practical experience through freelance projects or internships.
Outdated skillsStay up-to-date with the latest trends and technologies by taking additional courses or attending workshops and conferences.
Lack of networkingBuild your network by attending industry events, joining online communities, and connecting with professionals on social media.
Poor resume and cover letterCreate a compelling resume and cover letter with the help of a professional resume writer or career coach.


Here are some suggested source links for the article “Why you are not getting a job after completing a digital marketing course“:

  1. How to Get a Job After Your Digital Marketing Course by Forbes (https://www.quora.com/What-should-I-do-after-doing-a-course-in-digital-marketing-to-built-a-career) This article provides an overview of the common challenges faced by digital marketing graduates and offers practical tips for overcoming them.
  2. Why You’re Not Getting a Job in Digital Marketing (And What to Do About It) by CareerFoundry (https://www.quora.com/Why-am-I-not-able-get-interview-calls-for-digital-marketing-jobs) This article offers a comprehensive analysis of the reasons behind the employment challenges faced by digital marketing graduates and provides a detailed roadmap for increasing their employability.
  3. The Real Reason You’re Not Getting a Job in Digital Marketing by The Marketing Nerdz (https://www.quora.com/Why-am-I-not-able-get-interview-calls-for-digital-marketing-jobs) This article challenges conventional wisdom and identifies the underlying factors that often hinder the employment success of digital marketing graduates. It also proposes a counterintuitive approach to securing a job in this competitive field.

Additional tips

  • Be prepared to work hard. Digital marketing is a demanding field, and it takes hard work and dedication to succeed. Be prepared to put in long hours and be willing to learn new things.
  • Be passionate about digital marketing. If you’re not passionate about digital marketing, it will be difficult to stay motivated and successful in this field.
  • Be persistent. Don’t give up if you don’t get a job right away. Keep applying for jobs and networking with people in the industry. Eventually, you will find the right opportunity.

Conclusion

Securing a job after completing a digital marketing course might pose challenges, but it’s not insurmountable. By gaining practical experience, staying updated, networking effectively, and presenting an appealing resume and cover letter, you can significantly enhance your job prospects in this exciting field.