Marketing is the action or business of promoting and selling products or services, including market research and advertising. There are two types of marketing: Traditional and Digital Marketing. This article is beneficial for both the students and businessmen.

Traditional Marketing:

Traditional Marketing focuses on product only and it aims in production and marketing of products and gaining more profit. Traditional Marketing is profit-oriented. It is based on the old marketing concept and is a narrow concept. It’s based on push marketing. It is one-dimensional as its only target is to sell the product and get profit.

The most commonly used traditional marketing strategies are:

  • Business cards
  • Tv and Radio Ads
  • Billboards and signage
  • Telephone Marketing
  • Brochures and Flyers

Advantages of Traditional Marketing:

  • Easy to understand
  • Easier reach to the local audience
  • Opportunity for powerful creative efforts

Disadvantages of Traditional Marketing:

  • Targeted customer is minimum
  • Little interaction between the marketer and customer

Digital Marketing:

Digital Marketing focuses on customers’ wants and needs and it aims in meeting the customer’s satisfaction. Digital Marketing is customer-oriented. It’s based on a new marketing concept and means a broader concept. It is based on the pull marketing. It’s multidimensional as with selling products and getting profit it also gives importance on the customer satisfaction, planning and after-sale service and many other variables.

Most commonly used Digital Marketing strategies are:

  • Internet ads
  • E-commerce websites
  • E-mail Marketing
  • Marketing Automation
  • Use of Social Media

Advantages of Digital Marketing:

  • Cost-effective
  • The deeper level of customer engagement and targeting
  • High ROI (Return on Investment)
  • Opened to larger and bigger markets

Disadvantages of Digital Marketing:

  • More costly in implementing
  • Require technical skill to be active in digital marketing and in use of the internet

Comparing Traditional and Digital Marketing:

Traditional MarketingDigital Marketing
This concept starts with the product or output which is produced in the factories.This concept starts with the target market selection and finding the needs and wants of the target market so selected.
It focuses on the needs and interests of the producer.It focuses on the needs and wants of the consumer.
It stresses upon the product of the manufacturer.It stresses upon the interests and needs of the consumer.
The objective of marketing under the traditional concept is maximizing profit by maximizing sales.The objective of marketing under the digital concept is maximizing profit but through consumer satisfaction.
It aims at achieving short-term goals.It aims at achieving long-term goals.
The means to achieve the objective of marketing: profit maximization is achieved through selling and promoting the product.The means to achieve the objective of marketing: consumer satisfaction is achieved through coordinated marketing techniques.
The focus of this traditional marketing concept is on the production.The focus of this digital marketing concept is on consumer satisfaction.
Traditional Marketing includes production concept, product concept, and selling concept.Digital Marketing includes consumer-oriented philosophy, societal oriented philosophy.