Marketing is the action or business of promoting and selling products or services, including market research and advertising. There are two types of marketing: Traditional and Digital Marketing. This article is beneficial for both the students and businessmen.
Traditional Marketing:
Traditional marketing places all of its attention on the product and works to produce and promote goods while increasing profits. Conventional marketing priorities financial gain. It is a limited idea that is based on an outdated marketing theory. Push marketing is its foundation. It is one-dimensional because its sole objective is to earn by selling the product.
The most commonly used traditional marketing strategies are:
- Business cards
- Tv and Radio Ads
- Billboards and signage
- Telephone Marketing
- Brochures and Flyers
Advantages of Traditional Marketing:
- Easy to understand
- Easier reach to the local audience
- Opportunity for powerful creative efforts
Disadvantages of Traditional Marketing:
- Targeted customer is minimum
- Little interaction between the marketer and the customer
Digital Marketing:
The goal of digital marketing is to satisfy clients by focusing on their requirements and wants. Digital marketing is focused on the customer. It has a wider meaning and is based on a fresh marketing idea. Its foundation is pull marketing. It is multifaceted because, in addition to selling goods and making a profit, it emphasizes customer pleasure, planning, after-sale support, and many other factors.
The most commonly used Digital Marketing strategies are:
- Internet ads
- E-commerce websites
- E-mail Marketing
- Marketing Automation
- Use of Social Media
Advantages of Digital Marketing:
- Cost-effective
- The deeper level of customer engagement and targeting
- High ROI (Return on Investment)
- Opened to larger and bigger markets
Disadvantages of Digital Marketing:
- More costly in implementing
- Require technical skill to be active in digital marketing and in use of the internet
Comparing Traditional and Digital Marketing:
Traditional Marketing | Digital Marketing |
Traditional marketing refers to the time-honored strategies used by businesses to advertise their goods and services, | This concept starts with the target market selection and finding the needs and wants of the target market so selected. |
including print ads, billboards, radio and TV commercials, direct mail, and event sponsorships. | It focuses on the needs and wants of the consumer. |
It stresses upon the product of the manufacturer. | It stresses upon the interests and needs of the consumer. |
The objective of marketing under the traditional concept is maximizing profit by maximizing sales. | The objective of marketing under the digital concept is maximizing profit but through consumer satisfaction. |
It aims at achieving short-term goals. | It aims at achieving long-term goals. |
Traditional marketing techniques have, however, lost favour as businesses increasingly rely on internet advertising, social media, and other digital platforms to interact with their target audiences. | The means to achieve the objective of marketing: consumer satisfaction is achieved through coordinated marketing techniques. |
The focus of this traditional marketing concept is on the production. | The focus of this digital marketing concept is on consumer satisfaction. |
Traditional Marketing includes production concept, product concept, and selling concept. | Digital Marketing includes consumer-oriented philosophy, societal oriented philosophy. |
Leave A Comment