Reasons old PPTs & video training material doesn’t help much in learning digital marketing.
Digital marketing is a course of updated information. You can’t trust your rusted training material. We don’t target anyone, here the main problem is with some institutes that can’t shoot videos regularly because it’s hard to produce them. A lot of human resources, writing techniques, infographics are involved in the preparation of new digital marketing training videos.
Nature of digital marketing industry
It’s continuously changing, we have seen a phase when websites used to rank with keyword stuffing, or increasing backlinks, it was an era of 1998-2005. The reason was search engines were un-updated, with less information. Years gone away, they are continuously updating.
Do you know “Google updated itself 375 (approx) times last year in 2020. This means more than 1 update per day.
Your year’s old digital marketing training video can’t work
The answer is no actually, you cant trust these course videos.
Stuff you need to prepare a great quality digital marketing course training material?
- Time & this is the primary ingredient to make training material. Also, an institute must have a good workforce of talented people who can make videos & PPT presentations.
- Graphic Designer: In order to create good stuff, you need to create a lot of image infographics so institute must have a graphic designer.
- Video Publisher: You need a video production unit with some lighting arrangements that can prepare videos on regular basis.